It’s hard to believe we’ll be saying goodbye to 2016 in a week or so. And what a year it’s been. From major historic political events, to high-profile celebrity deaths and Leicester City FC unexpectedly winning the Premier League: it's been eventful to say the least.The...

When it comes to capturing the attention of journalists and prospects, some PR campaigns have more impact than others. But why do some fly and others fail?A good PR campaign is easy to spot. It builds a relationship between the company and its target demographic. And...

PR is one of those industries people don’t really ‘get’. Some people think it’s all glitzy parties and hobnobbing with celebrities, (if only), while others think it’s about spinning the truth and controlling the media.Many myths abound about PR and they’re perpetuated by a misunderstanding...

Last year, Oxford Dictionaries chose the smiley emoji as its word of the year, as it best summed up ‘the ethos, mood, and preoccupations’. Fast forward to 2016 and things are very different. Following a divisive Brexit referendum and an explosive election in America, this year’s top...

US electric car brand Tesla is one of a kind. The company has never paid for an advert in its 13 year history, but has built a reputation as one of the world’s coolest brands. Several of the Tesla models have required recalls, but there's...

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