What types of PR are there? The answer, of course, is there are many different types of PR. Achieving positive news stories in the media is usually the main PR objective. But that’s just one type of PR. Public relations is also about how you communicate...

One definition of issues management in public relations is defined as: “The monitoring or scanning of the organisational environment in order to identify issues and trends, adapt to changes, and/or to decide on managerial or communicative actions aimed at creating mutual understanding with relevant stakeholders.” Corporate...

Since the pandemic began last month, we've been bombarded with images of entire countries on lockdown, medical staff in hazmat clobber, and supermarket shelves stripped bare by overly panicked civilians. Not to mention constant updates on the horrific death toll. Truth be told, it's all...

As far as PR moments go, the twenties have gotten off to a solid start. From a broadband supplier bitchfest and Sainsbury’s trolling a pop megastar, to Heinz Ketchup lamenting its underpraised Hollywood career: here are our favourite PR moments from January and February. Broadband giants...

Considering a career in public relations? Great choice. It’s an exciting and creative industry to work in. And there’s loads of variety. No two days are the same. On the flip side, it’s fast-paced, deadline-driven and can be demanding. If you think you’ve got what it...

From targeted advertising to social media taking on traditional media, the Tenties brought with it a slew of new changes, challenges and advantages to the world of PR. But now we’re in a shiny new decade, what will the trends be for 2020? Here are...

Put simply, a PR crisis is when you or your business receives negative or damaging publicity or a whole host of unwanted social media mentions. But, of course, not every issue is a PR crisis. A bad review is easily manageable. But a bad review that...

If you read the blog post, ‘B2B vs B2C PR: What’s the difference’, you’ll know that PR is not a one-size-fits-all solution. Your strategy will depend on what your business does, and crucially, who your target market is. To recap, as a general rule, businesses fall...

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