British street artist Banksy pulled off the most audacious stunt in art history last week, after one of his best-known works destroyed itself after being sold at auction for just over £1m.The iconic ‘Girl With Balloon’ was the final item in an auction at Sotheby’s,...

On August 26th, the BBC launched a new political thriller series, Bodyguard. The series is set around the fictional character of police sergeant David Budd, played by Richard Madden; a war-veteran suffering from PTSD, who is now working as a specialist protection officer for the Metropolitan Police Service....

Augmented reality (AR): It may sound like something out of a sci-fi film, but the mysterious technology has been creeping steadily on to our smartphones and games systems over the last few years, and now it’s making its way into mainstream marketing campaigns.While you don’t...

From Fortnite fitness classes, and Persil’s dirt-activated books, to a sleepover in a Finnish supermarket: the innovative PR campaigns came thick and fast in August. Here are four of our favourites.Persil’s dirt-activated story book encourages kids to play outsideIn a bid to get children off...

From Paddy Power’s dig at President Trump during his UK visit, to doggy day-care brand Rover’s first ever canine swimming gala, the crazy PR stunts came in thick and fast during July. Here are a few of my favourites, starting with two Trump-inspired campaigns: Trumps controversial...

This year’s World Cup has been full of surprises: defending champions Germany made a swift exit after losing to South Korea in the group stage; Brazil got knocked out by Belgium; and Lionel Messi’s Argentina crashed out in a thriller against France. But the biggest,...

The sun is shining, the evenings are balmy, footie is on the TV and BBQ season is well underway: Summer is officially here.The long-awaited summer sun has put the UK in a good mood, and brands have been piggybacking on the good feeling with some...

It’s no secret that the National Health Service is in crisis. An ageing population with complex health needs, underfunding, political agendas, staff shortages, and questions over the type and location of delivery, are just some of the huge questions that its leaders face.However, it’s not...

Capturing the hearts and attention of consumers is becoming increasingly difficult through traditional advertising, as we live in a world where we can easily power down, switch off, or opt-out of seeing ads altogether. As a result, brands are having to come up with creative...

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