From glossy social media campaigns to showy publicity stunts, every brand and celebrity these days knows the importance of a rock solid PR plan. Well, the successful ones do anyway. Surprisingly though, it’s often the savvy entrepreneurs who overlook the power a proper PR campaign...

When two brands work together, great things can happen. Look no further than Red Bull and GoPro. Over the years, GoPro has provided the tools to capture the excitement of extreme sports events such as races, stunts and sports. And Red Bull has provided the...

April 1st is a day that divides offices, torments families, and confuses consumers. And this year was no different. There was the usual collection of bizarre, wacky and downright unbelievable PR stunts, from the release of postage stamps featuring 'Brexit icons', to the British Transport...

You may have heard of March madness. The month where brands pull off interesting PR stunts to attract publicity and highlight some worthy causes.So last month we saw Virgin Trains on the hunt for a voice for its toilets, two teenage synchronised swimmers performed a...

It’s been a long time since our grandparents gathered around the radio to listen to their favourite programmes. But what’s old is new again in marketing and PR. Radio, which made ‘waves’ in the early 20th Century, has seen something of a resurgence in popularity...

There were some brilliant PR campaigns from February, including Fatboy Slim and Deliveroo’s ‘Deliverave’; US charity The One Love Foundation’s Valentine’s Day chocolates that highlighted the dangers of toxic relationships; and an Australian zoo’s unusual campaign to find a name for one of its venomous...

From our social media feeds to the water cooler at work, political conversation is everywhere. Most of us don’t think twice about sharing our personal opinions. But deciding whether to have an opinion as a brand is tricky. Do it well and you’ll gain respect from fans...

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