It’s been a humiliating couple of weeks for the Football Association and former England Manager Sam Allardyce, after he was forced to resign from his dream job just 67 days in.The shortest serving England manager in history, Allardyce’s fate was sealed after he was secretly...

In 1996, when the first two Pokémon games were released on Game Boy, they broke all sorts of sales records, as users across the world clamoured to ‘catch ‘em all’.Fast forward twenty years and history is repeating itself. Since its release in July this year,...

 If you’ve read the papers recently, you’re probably aware of the #traingate row. It’s a great example of PR backfiring.So what happened?Over the past few weeks, Labour Party leader Jeremy Corbyn has been hitting the headlines for all the wrong reasons following a major PR blunder.Corbyn...

Let’s face it: until Team GB started winning a slew of golds in Rio, the news has been a bit depressing for much of the year. Whether it’s political upheaval, terrorist attacks, or crime, it’s been rare to switch on the TV or radio and...

Storytelling may traditionally be associated with bedtime tales for children and ghost stories around the campfire, but it’s evolved over the decades to find a firm place in business. And PR is no exception.At the heart of every successful PR campaign is a great story. And...

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