There are few families more famous than the Windsors. Whether you’re a royalist or not, the British Royal Family is known the world over, and its influence on the culture and international perception of the United Kingdom is undeniable. Moreover, the British Monarchy is a family...
Football, footy, soccer, the beautiful game. Whatever you call it, one thing’s for sure – it's the most popular sport on the planet, with 3.5 billion fans worldwide. Such vast and far-reaching popularity gives FIFA, the game’s international governing body, a great deal of power and...
A PR pro’s working day is a full one: from writing press releases and building media lists, to pitching journalists, monitoring brand mentions and measuring campaign results. Fortunately, there are lots of handy digital PR tools to make our lives that little bit easier. PR in the...
As we’re talking about market research, let’s start with a few questions: Do you know what market research is? Do you know why it’s an important part of your public relations strategy? And do you have any idea what impact market research for PR can...
PR and SEO. How do they work together? At PR Superstar, we talk a lot about PR. Makes sense, as it’s in the name. But SEO? Not so much. As a result, you may be less familiar with it. But SEO is an important part of...
A good PR campaign should be memorable for the right reasons. The coverage should scream ‘innovative’, ‘memorable’ and ‘ground-breaking’. Get it really right, like Red Bull did with their record-breaking Stratos campaign, and the media will call it ‘the best marketing stunt of all time.’ However,...
British politics. It’s like a real-life soap opera. A theatrical spectacle full of drama, treachery and scandal, with heroes, villains and plot twists that keep the nation hooked. In the current series, the Labour party, led by Sir Keir Starmer, are centre stage, challenging Boris Johnson’s...
When done right, a PR campaign can elevate a brand’s reputation into the stratosphere. When it’s done wrong, it can sink a reputation to the point of no return, quicker than you can say ‘Twitter.’ There’s a long list of PR campaigns that are remembered for...
The very nature of politics makes for a 24/7 PR minefield at the best of times. Throw in Brexit, the Coronavirus pandemic, the cost-of-living crisis, the war in Ukraine, and ‘partygate’, and it’s fair to say the Conservative party public relations team have had their...
So let's talk about digital PR. What do Ellen DeGeneres' Oscar selfie, the Weetabix + Beanz tweet, and ‘the dress’ meme have in common? They all ‘broke the internet’, and proved that, in the digital age, it’s possible to earn top-tier coverage, hundreds of backlinks, and thousands...
