Ask 100 members of the general public What is PR? and chances are you’d get 100 different answers. So let’s start with a couple of public relations definitions.The CIPR (The Chartered Institute of Public Relations) PR definition is: “Public Relations is about reputation - the result...

Unless you’re up for belting your guts out on a talent show and sabotaging your artistic integrity in the process, there’s no fast track way to make it in the music industry. Even if you’re talented enough to elicit an unsettling wink from Simon Cowell,...

When it comes to PR and advertising, it’s easy to think the two are interchangeable. I’ve heard business leaders say: “I don’t need PR activity. I already having an advertising campaign.” Or they refer to getting “good publicity” when they’ve actually paid for advertising space.But...

Whatever the weather, good PR stunts usually come in three varieties: Smart ones. Attention-grabbing ones. And then there are the absolutely out-there ones. From augmented reality cereal boxes to petite pizzas for bees, these are our favourite PR campaigns of the summer. McDonald’s gets bitchy in...

This June was surprisingly a mixed bag weather-wise, but that didn’t stop big brands and their marketing teams from pulling some sizzling PR moves. From embarrassing plastic bags to vintage adverts, here are our favourites from the month of June. Canadian plastic-shaming East West Market, a Vancouver-based...

May’s departure might have snagged most of May’s headlines, but the month wasn’t without its PR surprises. From burger bitchiness to a flower-filled train, here’s our round-up of last month’s best PR moments. Don’t forget your anti-histamines. Tinder teasing turned on its head by ASOS We all...

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