Considering a career in public relations? Great choice. It’s an exciting and creative industry to work in. And there’s loads of variety. No two days are the same. On the flip side, it’s fast-paced, deadline-driven and can be demanding.If you think you’ve got what it...

Twitter, Facebook and Instagram might be the ‘Big Three’ when it comes to social media platforms, but there’s a new kid on the block: TikTok. Heard of it? If you’re a Generation Z'er you probably have. If you’re any older, it may have passed you...

Whether it’s monitoring your gin intake or finally investing in that gym membership (ideally, one that’s so expensive you’ll hate yourself a bit more if you don’t use it), nothing kicks our backsides into gear quite like a New Year’s resolution. When it comes to...

From targeted advertising to social media taking on traditional media, the Tenties brought with it a slew of new changes, challenges and advantages to the world of PR. But now we’re in a shiny new decade, what will the trends be for 2020? Here are...

So, you’re hosting the event of the year. You and your team have put months of blood, sweat and tears into organising it. Now all you need to do is let people know about it. Whether it’s a product launch, conference, or charity fundraiser, the...

Put simply, a PR crisis is when you or your business receives negative or damaging publicity or a whole host of unwanted social media mentions.But, of course, not every issue is a PR crisis. A bad review is easily manageable. But a bad review that...

If you read the blog post, ‘B2B vs B2C PR: What’s the difference’, you’ll know that PR is not a one-size-fits-all solution. Your strategy will depend on what your business does, and crucially, who your target market is.To recap, as a general rule, businesses fall...

Gone are the days in which businesses exist solely to make a profit. Yes, the financial bottom line is still a priority. But businesses are now a lot more focussed on corporate social responsibility (CSR), which is all about giving back to employees, the community, and...

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