Zombies. Ghosts. Axe-murderers. In-laws. They’re all scary, but for many people, none of them are as scary as making a speech in front of a bunch of strangers. In fact, the fear of public speaking, also known as glossophobia, is one of the most common...

If you’re new to PR, you’ll be forgiven for thinking that public relations and marketing are the same thing. Like dinner and supper, a lot of people think the words are interchangeable. But the two concepts are different. Yes, they’re both about influencing opinion, but...

It’s like watching a train wreck — horrible, but you just can’t look away.I’m talking, of course, about interviews gone wrong. Maybe the CEO dodged too many questions, came off as shady, or forgot the name of his own company. Despite the damage these incidents...

When it comes to public speaking, TED Talks are right up there as some of the most exciting presentations to watch.But did you know that glossophobia, the fear of public speaking, is one of the most common phobias out there? According to The National Institute...

What is a brand communication strategy and why do you need one?A brand communication strategy is the process of achieving your objectives through communication. It includes the message: what needs to be said; the medium: using the most appropriate channels to convey the message; and...

For a business to be successful, you need to employ effective workplace communication strategies.But why is good communication so important?We know that good public relations is all about external communication with your public, whether that public is your customer or a shareholder or investor.But good...

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