So let's answer the question, what is a press kit? And what should be included in it. If you’ve nailed your pitch and grabbed the attention of a journalist, kudos to you. Considering the average journo receives 50-100 pitches a week and just 3% get a...

Bill Gates allegedly once said, ‘if I was down to my last dollar, I would spend it on public relations.’ Considering the business mogul founded the largest tech company on the planet, you’d have thought other brands would be chomping at the bit to up...

Let’s talk about PR for events. You’re preparing to host the event of the century. You’ve secured a show-stopping venue, top-notch cuisine, and a panel of world-class speakers. All you need to do now is sit back and wait for the RSVPs to roll in, right? Wrong. Planning...

Let’s look at how to use Twitter for PR. Twitter, or X as it’s now officially called, has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, the Elon Musk-owned platform is the fifth most visited website in the world, boasting more...

Let’s look at how to create a B2B social media strategy. If you think social media is just for B2C brands, think again. Sure, Coca-Cola, Red Bull and a ton of fashion brands blazed the trail for B2C social media marketing. But B2B brands have been playing...

Let’s explore PR podcasts. In the fast-moving world of PR, staying on top of industry news, trends, and best practice is critical. But this is easier said than done. Between media pitching, interview scheduling, press release writing, and media coverage analysis, there’s little time for learning. However, time-intensive...

Let’s talk about the best business podcasts. The business landscape is constantly changing. To remain relevant, competitive, and effective, you need to stay ahead of the curve. Convenient, accessible, and easy-to-consume, business podcasts are a great way to expand your knowledge, sharpen your business skills and keep...

Let’s look at podcasting for business. Podcasting has come a long way since its inception in the early 2000s. What started as a niche medium for tech-savvy loudmouths has now become a mainstream form of media that captures the attention of 460 million+ listeners around the...

Is having a diverse PR team important? We know workplace diversity isn’t a new concept. In the US it’s been around since 1964, when the American Civil Rights Act illegalised employment discrimination. The UK introduced the Race Relations Act in 1968 and the Equalities Act...

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