News is one thing we’ll never run out of. In the age of social media, it’s easier than ever to find news and react to it. As a result, an old tactic is making a comeback: ‘newsjacking’. While it may sound like slang for mugging a...
The Red Bull Stratos Space Jump. WWF's Earth Hour. Dove’s Campaign for Real Beauty. Just three examples of PR stunts done right. In each case, they got people talking and generated huge amounts of publicity for the brands behind them. It may not be the newest...
Public relations can do wonders for your business. When done well, it can be a cost-effective way to raise your business's profile, improve your reputation and get your message to a large audience. However, as with anything else in life, there are challenges. This post covers...
Zombies. Ghosts. Axe-murderers. In-laws. They’re all scary, but for many people, none of them are as scary as making a speech in front of a bunch of strangers. In fact, the fear of public speaking, also known as glossophobia, is one of the most common...
Want to generate the kind of PR that most brands only dream of? Pay attention to Nike. When you think of Nike and PR, you probably think of American Football player Colin Kaepernick. After all, his ‘Just Do It’ ad with Nike is one of the...
If you’re new to PR, you’ll be forgiven for thinking that public relations and marketing are the same thing. Like dinner and supper, a lot of people think the words are interchangeable. But the two concepts are different. Yes, they’re both about influencing opinion, but...
It’s like watching a train wreck — horrible, but you just can’t look away. I’m talking, of course, about interviews gone wrong. Maybe the CEO dodged too many questions, came off as shady, or forgot the name of his own company. Despite the damage these incidents...
When it comes to public speaking, TED Talks are right up there as some of the most exciting presentations to watch. But did you know that glossophobia, the fear of public speaking, is one of the most common phobias out there? According to The National Institute...
So let’s talk about internal communications and how it fits into public relations. British entrepreneur Sir Richard Branson once said, ‘clients do not come first. Employees come first. If you take care of your employees, they’ll take care of the clients.’ This may go against everything...
What is a brand communication strategy and why do you need one? A brand communication strategy is the process of achieving your objectives through communication. It includes the message: what needs to be said; the medium: using the most appropriate channels to convey the message; and...
