From glossy social media campaigns to showy publicity stunts, every brand and celebrity these days knows the importance of a rock solid PR plan. Well, the successful ones do anyway. Surprisingly though, it’s often the savvy entrepreneurs who overlook the power a proper PR campaign...
Imagine if a huge chunk of your target market or audience could be reached in one fell swoop – wouldn’t that make life easier? Well, YouTube is possibly the closest you’ll get to that right now. These days eight out of ten 18-49 year-olds are...
When two brands work together, great things can happen. Look no further than Red Bull and GoPro. Over the years, GoPro has provided the tools to capture the excitement of extreme sports events such as races, stunts and sports. And Red Bull has provided the...
Business networking is like Marmite: Some people love it, some hate it. Either way, it’s the best way to build strong professional relationships. From industry conferences, to networking breakfasts, there are loads of opportunities to meet new people, and you should be making the most...
According to research by WebsiteHostingRating.com, as of January 2019 there were over 1.94 billion websites in cyber space. And the number is rising daily. To maximise the chances of getting your business noticed, you need to do everything you can to improve your visibility and reputation....
Chances are you've endured at least one boring presentation in your time. Whether the presenter mumbled, read off a screen, or just failed to keep the audience's attention, they were memorable for all the wrong reasons. Enter entrepreneur and founder of Apple, Steve Jobs. Millions...
In October 2018, Lion Air Flight JT610 crashed into the Java Sea, 12 minutes after take-off, tragically killing all 189 people onboard. Five months later, Ethiopian Airlines Flight 302 slammed into a field south of the capital Addis Ababa, six minutes after take-off. All 157...
From our social media feeds to the water cooler at work, political conversation is everywhere. Most of us don’t think twice about sharing our personal opinions. But deciding whether to have an opinion as a brand is tricky. Do it well and you’ll gain respect from fans...
PR trends are like the oil that keeps your car lubricated. A regular check of current trends will keep your public relations strategy running smoothly and limit the chances of it breaking down on the side of the virtual road. As we leave 2018 behind, here...
It's not in our nature for us Brits to brag or boast. And talking about ourselves too much really isn't the done thing. We’re also known for our self-deprecating nature, which often translates into playing down achievements, rather than celebrating them. Unless you're a narcissist, self-promotion...
