If you read the blog post, ‘B2B vs B2C PR: What’s the difference’, you’ll know that PR is not a one-size-fits-all solution. Your strategy will depend on what your business does, and crucially, who your target market is. To recap, as a general rule, businesses fall...
When it comes to answering the question, what is a publicist? A definition is as good a place to start as any. The definition of a publicist, according to Wikipedia is ‘someone whose job it is to generate and manage publicity for a public figure’ and...
Gone are the days in which businesses exist solely to make a profit. Yes, the financial bottom line is still a priority. But businesses are now a lot more focussed on corporate social responsibility (CSR), which is all about giving back to employees, the community, and...
Unless you’re up for belting your guts out on a talent show and sabotaging your artistic integrity in the process, there’s no fast track way to make it in the music industry. Even if you’re talented enough to elicit an unsettling wink from Simon Cowell,...
As with most things in life, when it comes to PR and comms, one size doesn’t fit all. There’s no magic formula that works for every business. The PR approach that’s right for yours will depend on a number of variables, from your company goals...
From R. Kelly’s alleged abuse to the unravelling details of the Jeffrey Epstein case: the past is never far from the present when you’re in the public eye. While the aforementioned men are particularly severe examples of an unforgivable past, we've all done things we’re...
Think of women in PR and the likes of SATC’s Samantha Jones or Ab Fab’s s Eddie Monsoon spring to mind, wafting through glamorous events clutching a glass of champagne. But if you’re a woman in public relations you already know that it’s often hard...
For any seasoned networker, meeting new people is pretty unremarkable territory. You’ll be introduced, exchange a few pleasantries, and assuming there’s no reason to connect on a professional level there and then, there’s every chance you’ll forget them – and it’s entirely possible they’ll forget...
These days Instagram isn’t just for puppy pictures and filtered selfies of pouty, prosecco-drinking ladies. Nope. It’s now one of the largest social media platforms going, right behind Facebook and YouTube in terms of popularity. What started as a fun photo-sharing playground has grown into...
Within this last 12 months, we’ve seen personal PR crises aplenty on social media, from Danny Baker’s “allegedly” racist tweet to Uber’s use of a slur when dealing with a customer’s complaint. And let’s not forget Elon Musk’s mouth running away with him at every...
