When two mega brands clash, it’s always going to be an interesting battle. And the recent price row between consumer goods company Unilever and retail giant Tesco is no exception. Both brands hit the headlines earlier this month, following an attempt by Unilever to raise the...
According to a June 2016 report by Ericsson, there will be 28 billion+ internet connected devices by the year 2021. That’s a whole lot of technology. As a result, content is evolving, and so are the ways in which we consume it. Everything and everyone is...
On August 5, more than 78,000 Olympic athletes and spectators from around the world filled Rio de Janeiro's Maracanã Stadium for the opening ceremony of the Rio Olympic Games. As the ceremony concluded, those in attendance, along with billions of viewers around the globe, focused their attention on...
So your PR efforts have paid off and you’ve landed that elusive media interview on Sky News. Congratulations. There's nothing quite like media coverage to build visibility and credibility for your brand. But the hard work doesn’t end there. If you’re not properly prepared for the interview, at...
According to research recently published in The Daily Telegraph, the human attention span has dropped to a feeble 8 seconds in 2016, down from 12 seconds in 2000. And it seems our smartphones are to blame. Even the humble goldfish’s attention span, the butt of...
So you’ve decided to invest in PR - a wise choice! But who should you hire - an agency or a freelancer? The reality is both have their merits and the decision will ultimately come down to your objectives and the services you need to...
You’ve created, developed and tested an incredible product or service. You’ve registered your company, got your business plan nailed and you know your elevator pitch inside out. Now all you need is customers. But what’s your strategy for letting them know you exist? Luckily, you have two...
London is a vibrant, exciting and diverse city, which boasts some of the best restaurants, entertainment and culture in the world. It’s home to more than 100 of Europe’s 500 largest companies, and produces around 30% of the UK’s GDP. If that’s not enough to brag...
You've got a great property in an idyllic location and a strong team of handpicked staff providing a top-notch service. But despite your best efforts, guests aren’t beating down the door to stay at your hotel. Why? There are many possible reasons why business may be quieter...
