It doesn’t matter how careful you are, how fantastic your customer service is, or how solid your reputation is; eventually, you’re going to encounter some criticism on social media. It might be a customer who’s unhappy with a product they ordered, someone nit-picking over a...
Unless you’ve been hiding under a rock for the past week, you’ll know that the NHS was crippled by the worst global ransomware cyberattack in history. Appointments were cancelled and ambulances diverted as more than 40 hospitals were infected with the aptly-named ‘WannaCry’ ransomware. Ransomware is...
Each year, the film industry rolls out the red carpet to celebrate the cream of the acting crop at the Oscars, BAFTAs and Emmys. These prestigious awards ceremonies generate a lot of buzz as we all try and work out who will win what, not...
You’ve spent years developing a new product for your business. You’ve scrounged together a decent marketing budget and have prepared a press release to celebrate your launch. You eagerly submit your story and wait. The next morning, you check your emails and…nothing. Press releases are a tricky...
They’ve built a multi-million pound brand based on themselves: the handsome football superstar, the glamorous pop princess and their brood of photogenic children. But David and Victoria Beckham’s carefully constructed image has been tarnished by the recent ‘Beckileaks’ scandal. For those of you that missed it,...
Few celebrities are famous enough to get away with using just one name. Madonna, Sting, Adele are a few of the elite. But since bursting on to the music scene over 15 years ago, Beyoncé has joined the ranks of the mononym brigade, thanks to...
When it comes to capturing the attention of journalists and prospects, some PR campaigns have more impact than others. But why do some fly and others fail? A good PR campaign is easy to spot. It builds a relationship between the company and its target demographic. And...
Last year, Oxford Dictionaries chose the smiley emoji as its word of the year, as it best summed up ‘the ethos, mood, and preoccupations’. Fast forward to 2016 and things are very different. Following a divisive Brexit referendum and an explosive election in America, this year’s top...
So, Obama’s out and Trump’s in. A shock result all round. But let’s not get bogged down in the credibility or otherwise of Trump as President of the US of A. Whether you love him or hate him, one thing you’ve got to admit: he’s...
As BP, Volkswagen, Samsung and countless other brands have shown us, PR crises can affect businesses in any industry. From environmental disasters to exploding smart phones, they come in all shapes and sizes. Thankfully, few crises ever make the light of day, but when they do,...
