A successful entrepreneur once said, ‘it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ How true this is. Just ask BP, Ratners or Volkswagen.When it comes to business, your corporate reputation...

Since the Queen was born 90 years ago, she’s featured in every major newspaper and magazine around the world. She’s made countless TV broadcasts, and along with the rest of the Royal Family, her every move is watched and scrutinised by the media and public.It’s...

The London Marathon may be done and dusted for another year, but we couldn’t let it pass without mentioning this epic PR stunt, organised by the London Marathon team and the European Space Agency.Space RaceAs excuses go for not running the London Marathon, being 250...

Can you remember what life was like before Skype, omnichannel shopping and Twitter? When we had to walk to the shop to buy stuff, queue to use a payphone and handwrite our letters? Perish the thought. Thankfully, the internet has made our lives so much...

The healthcare industry is constantly evolving. New drugs and treatments are becoming available every day, to treat everything from pimples to heart disease. But as the industry grows, so does the competition.Unfortunately, as with any industry, there are some unscrupulous business owners out there, selling...

What’s the first thing you do before signing up for a company’s services, or meeting a potential business associate? You Google them. And guess what? That’s exactly what other people do before choosing to work with you.What’s written about you online matters, because people will...

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