From Gregg’s vegan sausage rolls and AO.com’s fortress packaging, to Emergency Food Storage UK’s so-called Brexit box: January offered up plenty of publicity-grabbing PR stunts. Here’s a look at three of the best: Greggs UK-based bakery chain Greggs is best known for its steak bakes and sausage...

You probably already know that the Duke of Edinburgh was involved in a nasty car crash near the Queen’s Sandringham Estate in Norfolk last week. Prince Philip's Land Rover Freelander flipped on its side after it was hit by another car as he pulled out of...

If you used to watch the BBC’s Record Breakers TV show back in the 1980s, you’ll be familiar with the topic of this week’s blog post: It’s all about Guinness World Records, and how breaking one can propel your brand to new heights.This was quite...

It’s the new year. It’s time to plan your PR activity for 2019. But before we leave 2018 behind, I wanted to share my pick of December’s PR stunts. Frankie and Benny's BANS mobile phones in a bid to get diners talking American-Italian restaurant chain Frankie and Benny's caused a...

This month’s review of three PR stunts from three global brands shows that, when done well, PR can make a huge impact. Nike did wonders for its reputation by surprising a runner with cerebral palsy with a three-year contract, HSBC bank tackled the issue of...

Terror attacks. Natural disasters. Product failures. Lawsuits. Bad behaviour. Every organisation is vulnerable to crises. And thanks to smartphone videos and social media, these events can be caught on camera and broadcast to the world instantaneously. Just look at United Airlines. The company’s reputation took...

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