From miracle sleep cream to flying pigs, August was a busy month for innovative PR campaigns. Here’s a look at three of my favourites:Lush lullaby lotionHigh-street cosmetics and bath/body supplies retailer Lush achieved some great PR coverage, after a mum from Essex appeared on the...

If you’ve watched the news or picked up a newspaper in the last couple of months, you’ll be familiar with the tragic story of 11-month old Charlie Gard. The tot, who died on July 29, was born with a rare genetic disease, mitochondrial DNA depletion...

As part of our monthly round up of PR campaigns worthy of a shout out, we’re looking at the latest efforts from Starbucks and Scottish brewery, Brewdog, as well as a clever social experiment to raise awareness about dementia and Alzheimer’s.Let’s take a closer look...

Last Friday, voters woke to the shock news that Britain had elected a hung parliament after the prime minister Theresa May and her Conservatives failed to win a Commons majority. In what turned out to be a catastrophic gamble, Mrs May saw her pre-election majority wiped...

We all get creative mental blocks from time to time. And that includes coming up with award-winning PR campaigns. To help inspire you, we’ve picked out a few of the best PR campaigns from May.  Find out what Visit Sweden, McDonalds, Nikon and Paramount Pictures...

Most people think PR is about words, which, to a certain extent it is. But when you flick through a newspaper or magazine, what catches your eye first? The words or the images? The images no doubt. This is because our brains are wired to...

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