This June was surprisingly a mixed bag weather-wise, but that didn’t stop big brands and their marketing teams from pulling some sizzling PR moves. From embarrassing plastic bags to vintage adverts, here are our favourites from the month of June. Canadian plastic-shaming East West Market, a Vancouver-based...
When it comes to PR activity, there are few places in the world quite as happening as our bustling capital. In fact, Ab Fab’s Edina Monsoon summed up the cruxes of PR best: “I PR things! People. Places. Concepts.” Three things London has in excellent supply....
May’s departure might have snagged most of May’s headlines, but the month wasn’t without its PR surprises. From burger bitchiness to a flower-filled train, here’s our round-up of last month’s best PR moments. Don’t forget your anti-histamines. Tinder teasing turned on its head by ASOS We all...
From glossy social media campaigns to showy publicity stunts, every brand and celebrity these days knows the importance of a rock solid PR plan. Well, the successful ones do anyway. Surprisingly though, it’s often the savvy entrepreneurs who overlook the power a proper PR campaign...
Imagine if a huge chunk of your target market or audience could be reached in one fell swoop – wouldn’t that make life easier? Well, YouTube is possibly the closest you’ll get to that right now. These days eight out of ten 18-49 year-olds are...
When two brands work together, great things can happen. Look no further than Red Bull and GoPro. Over the years, GoPro has provided the tools to capture the excitement of extreme sports events such as races, stunts and sports. And Red Bull has provided the...
Earlier this month, UK cosmetics chain Lush deleted its social media accounts.The company, which is famous for its fizzing bath bombs and handmade soap, said in a statement, ‘social media is making it harder and harder for us to talk to each other directly. We...
You may have heard of March madness. The month where brands pull off interesting PR stunts to attract publicity and highlight some worthy causes. So last month we saw Virgin Trains on the hunt for a voice for its toilets, two teenage synchronised swimmers performed a...
In October 2018, Lion Air Flight JT610 crashed into the Java Sea, 12 minutes after take-off, tragically killing all 189 people onboard. Five months later, Ethiopian Airlines Flight 302 slammed into a field south of the capital Addis Ababa, six minutes after take-off. All 157...
There were some brilliant PR campaigns from February, including Fatboy Slim and Deliveroo’s ‘Deliverave’; US charity The One Love Foundation’s Valentine’s Day chocolates that highlighted the dangers of toxic relationships; and an Australian zoo’s unusual campaign to find a name for one of its venomous...
