Richard Branson once said, ‘communication is the most important skill any leader can possess.’ How right he is. Whether you’re a first-time entrepreneur, or the CEO of a FTSE 100 company, you need to be a first-class communicator to succeed. How else will you inspire...

It seems that some companies never learn. They seem to keep creating situations that become public relations disasters. Just think how many times Uber has been in the press for all the wrong reasons.While no company is perfect, the trick is to learn from the...

The company behind the offensively funny parlour game ‘Cards Against Humanity’ has taken aim at President Trump with its latest PR campaign. The company, that’s known as much for it’s outrageous PR campaigns as it’s profanity ridden game, said in a statement on its website,...

It’s freezing cold, it's dark all the time and the shops are playing Winter Wonderland on loop, which can only mean one thing: the countdown to Christmas has begun. And brands are getting into the spirit too.From Wrap Up London’s efforts to highlight the plight...

From anti-vampire garlic bread, to Ikea’s week-long party, there have been some crazy pr stunts recently that caught the attention of the press and public alike. Here are our top picks:Morrisons unveil 'strongest ever' garlic bread  Garlic bread: it's delicious, but its pungent odour means...

When people discover I work as a PR pro, they often respond with, ‘oh, you’ve got a great job. You write press releases all day and go for long, boozy lunches, right?’ Wrong. While I do write news releases and meet the occasional client, my...

Whether it’s launching the latest iPhone, iWatch or iPad, Apple sure knows how to create buzz. While other companies fight for attention, Apple seems to effortlessly dominate the media, not to mention the hearts and minds of customers, every time it launches a new product.So...

Beauty brand Dove found itself in hot water this last week after running what many people saw as a racist ad on Facebook.The 3-second video, which ran on Friday 6th and has since been withdrawn‚ showed a looping image of an African-American woman removing her brown...

From Old Mout Cider’s crusade to save the kiwi, to the world’s biggest QR code made of trees: September was an interesting month for worldwide PR campaigns. Here are three of our favourites:The Really Wild Show and Old Mout Cider team up to save the...

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