Unless you’re up for belting your guts out on a talent show and sabotaging your artistic integrity in the process, there’s no fast track way to make it in the music industry. Even if you’re talented enough to elicit an unsettling wink from Simon Cowell,...
As with most things in life, when it comes to PR and comms, one size doesn’t fit all. There’s no magic formula that works for every business. The PR approach that’s right for yours will depend on a number of variables, from your company goals...
When it comes to PR and advertising, it’s easy to think the two are interchangeable. I’ve heard business leaders say: “I don’t need PR activity. I already having an advertising campaign.” Or they refer to getting “good publicity” when they’ve actually paid for advertising space. But...
This month’s biggest PR story was undoubtedly the Home Office’s ill-advised attempt at tackling knife crime with - wait for it - fried chicken boxes. A poultry PR attempt if we ever did see one. Fortunately, not every PR stunt fell fowl of the masses....
Think of women in PR and the likes of SATC’s Samantha Jones or Ab Fab’s s Eddie Monsoon spring to mind, wafting through glamorous events clutching a glass of champagne. But if you’re a woman in public relations you already know that it’s often hard...
This June was surprisingly a mixed bag weather-wise, but that didn’t stop big brands and their marketing teams from pulling some sizzling PR moves. From embarrassing plastic bags to vintage adverts, here are our favourites from the month of June. Canadian plastic-shaming East West Market, a Vancouver-based...
When it comes to PR activity, there are few places in the world quite as happening as our bustling capital. In fact, Ab Fab’s Edina Monsoon summed up the cruxes of PR best: “I PR things! People. Places. Concepts.” Three things London has in excellent supply....
May’s departure might have snagged most of May’s headlines, but the month wasn’t without its PR surprises. From burger bitchiness to a flower-filled train, here’s our round-up of last month’s best PR moments. Don’t forget your anti-histamines. Tinder teasing turned on its head by ASOS We all...
From glossy social media campaigns to showy publicity stunts, every brand and celebrity these days knows the importance of a rock solid PR plan. Well, the successful ones do anyway. Surprisingly though, it’s often the savvy entrepreneurs who overlook the power a proper PR campaign...
Imagine if a huge chunk of your target market or audience could be reached in one fell swoop – wouldn’t that make life easier? Well, YouTube is possibly the closest you’ll get to that right now. These days eight out of ten 18-49 year-olds are...
