29 Jan

Posted at 12:40h in Advice
Twitter, Facebook and Instagram might be the ‘Big Three’ when it comes to social media platforms, but there’s a new kid on the block: TikTok. Heard of it? If you’re a Generation Z’er you probably have. If you’re any older, it may have passed you...

16 Apr

Posted at 14:34h in Advice, Industry Insight
As a PR professional, I’m always looking for ways to expand my audience and network, and market my business.  Of course, I already use social media channels like LinkedIn and Meta (Facebook). But I’ve recently been looking at Substack, and discovering its marketing and PR...

05 Mar

Posted at 09:59h in Advice
You’ve almost certainly heard of Reddit, but do you know about Reddit PR? As a PR professional with three decades in the business, I help clients maintain good public relations with all the tools available including social media channels like YouTube, TikTok and X (formerly...

15 Jan

Posted at 11:06h in Advice, Industry Insight
Let’s talk hashtag marketing and whether or not it’s still a thing. Love them or loathe them, you can’t deny the power of the humble hashtag over the last decade. Remember #FollowFriday on Twitter? Or the #ShareaCoke campaign from Coca-Cola way back in 2011, which...

15 Nov

Posted at 16:16h in Advice, Industry Insight
Crisis management is something every organisation should think about. But what constitutes a PR crisis? I always say it’s when you or your business receives negative or damaging publicity. Or you’re being bombarded with a whole host of unwanted social media mentions. Of course, not...

24 Jul

Posted at 11:50h in Industry Insight
One of the questions I’m often asked is: What types of PR are there? The answer, of course, is there are many. So here’s my quick and easy guide to the different types of PR you can take advantage of to raise your profile, boost...

10 Apr

Posted at 11:33h in Advice
Let’s talk about PR for events. You’re preparing to host the event of the century. You’ve secured a show-stopping venue, top-notch cuisine, and a panel of world-class speakers. All you need to do now is sit back and wait for the RSVPs to roll in,...

10 Jan

Posted at 10:40h in Advice
Let’s look at how to create a B2B social media strategy. If you think social media is just for B2C brands, think again. Sure, Coca-Cola, Red Bull and a ton of fashion brands blazed the trail for B2C social media marketing. But B2B brands have been...

15 Nov

Posted at 10:53h in Advice, Industry Insight
Let’s explore PR podcasts. In the fast-moving world of PR, staying on top of industry news, trends, and best practice is critical. But this is easier said than done. Between media pitching, interview scheduling, press release writing, and media coverage analysis, there’s little time for...

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