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19 Jun The Future of Facebook Marketing for Small Business

Posted at 14:03h in Advice

How useful is Facebook marketing for small businesses? Back in 2004, Harvard sophomore Mark Zuckerberg launched ‘The Facebook’ from his dorm room. The social media site was built to connect Harvard students with one another. Fast forward 19 years, and Facebook (or Meta as the...

20 Feb Lights, Camera, Record: How to be Seen and Heard with Broadcast PR

Posted at 16:24h in Advice

Why is broadcast PR activity so important? Well, nothing beats the thrill of getting your brand on TV or radio. Whether it’s a national radio station or a prime time news show, having your story shared by a leading broadcaster to an audience of millions...

06 Feb How to use PR for Instagram Verification

Posted at 16:07h in Advice

Have you ever been scrolling through your Instagram feed and found yourself longing after one of those pretty blue ticks like the ones Nike, Disney and ITV have? For the unfamiliar, the coveted blue tick (or checkmark) tells the platform’s 1.44 billion monthly active users...

13 Dec Influencer PR

Posted at 06:44h

12 Dec Green Card Applications: How PR Can Help you Get Approved

Posted at 12:00h in Advice

How can you use PR for green card verification? If you’ve built a successful business here in the UK, maybe you now have your sights set stateside and are looking to grab yourself a little piece of the American dream. Why not? It’s the land...

14 Sep Market Research PR: How the Numbers Stack Up

Posted at 09:50h in Industry Insight

As we’re talking about market research, let’s start with a few questions: Do you know what market research is? Do you know why it’s an important part of your public relations strategy? And do you have any idea what impact market research for PR can...

24 Aug What is Digital PR?

Posted at 10:18h in Advice

Let’s take a look at digital PR. We know the internet has changed everything, from the way we shop, to the way we communicate with friends and listen to music. These days, we can pretty much do anything we want at the click of a button....

22 Mar How to Use Video for Public Relations

Posted at 08:58h in Advice

Video may have killed the radio star, but nothing is knocking video off its perch anytime soon. The medium is more prominent than ever. For example, Facebook Watch receives 1.25 billion visits every month, 300 hours of video are uploaded to YouTube every minute, and...

12 Jan Boohoo: PR Pioneers and Scandal Survivors

Posted at 11:24h in Industry Insight

What do you think of when you hear Boohoo? An ugly cry? Or do you think of cheap slinky party dresses, bargain basics, and more filter-faced influencers than you can shake a discount code at? Because that’s the one we’re talking about. Since 2006, Boohoo has...