24 Jul A Guide to the Different Types of PR
Posted at 11:50h
in Industry Insight
One of the questions I’m often asked is: What types of PR are there? The answer, of course, is there are many. So here’s my quick and easy guide to the different types of PR you can take advantage of to raise your profile, boost...
12 Oct How to Get Local Media Coverage
Posted at 09:47h
in Advice
Most brands covet national media exposure. The dream is to see their name ‘in lights’ on the likes of BBC News, ITV, Sky News or on the front page of The Times or The Financial Times. Local media coverage is often an after-thought if a...
05 Mar Reddit PR: How to Use Reddit Like a Pro
Posted at 09:59h
in Advice
You’ve almost certainly heard of Reddit, but do you know about Reddit PR? As a PR professional with three decades in the business, I help clients maintain good public relations with all the tools available including social media channels like YouTube, TikTok and X (formerly...
17 Feb The Power of PR Storytelling
Posted at 09:00h
in Advice
I love a good story. Who doesn’t? Human beings are natural born storytellers and PR is all about storytelling. In fact, we’ve been telling stories as a way to connect, entertain and pass on information since the beginning of time. But stories aren’t just for...
14 Aug Elon Musk PR: The Good and the Bad
Let’s talk Elon Musk PR. Love him or loathe him, there’s no denying that Elon Musk is one of the most successful entrepreneurs of his generation. The visionary tech tycoon has built a multibillion-dollar fortune running companies that make electric cars, brain computers, tunnels, and...
10 Jan How to Create a B2B Social Media Strategy
Posted at 10:40h
in Advice
Let’s look at how to create a B2B social media strategy. If you think social media is just for B2C brands, think again. Sure, Coca-Cola, Red Bull and a ton of fashion brands blazed the trail for B2C social media marketing. But B2B brands have been...
19 Jun The Future of Facebook Marketing for Small Business
Posted at 14:03h
in Advice
How useful is Facebook marketing for small businesses? Back in 2004, Harvard sophomore Mark Zuckerberg launched ‘The Facebook’ from his dorm room. The social media site was built to connect Harvard students with one another. Fast forward 19 years, and Facebook (or Meta as the...
I get you into the places that matter
