12 Oct

Posted at 09:47h in Advice
Most brands covet national media exposure. The dream is to see their name ‘in lights’ on the likes of BBC News, ITV, Sky News or on the front page of The Times or The Financial Times. Local media coverage is often an after-thought if a...

19 May

Posted at 14:43h in Industry Insight
What types of PR are there? The answer, of course, is there are many different types of PR. Achieving positive news stories in the media is usually the main PR objective. But that’s just one type of PR. Public relations is also about how you...

10 Jan

Posted at 10:40h in Advice
Let’s look at how to create a B2B social media strategy. If you think social media is just for B2C brands, think again. Sure, Coca-Cola, Red Bull and a ton of fashion brands blazed the trail for B2C social media marketing. But B2B brands have been...

19 Jun

Posted at 14:03h in Advice
How useful is Facebook marketing for small businesses? Back in 2004, Harvard sophomore Mark Zuckerberg launched ‘The Facebook’ from his dorm room. The social media site was built to connect Harvard students with one another. Fast forward 19 years, and Facebook (or Meta as the...

05 Jun

Posted at 11:42h in Industry Insight
Let’s talk about Facebook and more specifically, Facebook PR. What started out as a social network for students at Harvard University has transformed into one of the ‘Big Five’ technology companies, alongside Apple, Alphabet (Google), Amazon and Microsoft. Businesses don’t reach those dizzy heights without...

20 Mar

Posted at 15:45h in Advice
Google any actor, musician, renowned business owner or minor celebrity, and among the top results on the SERP, you’ll find their Wikipedia page. One of the most popular websites in the world, with more than two billion visits a month, it’s the go-to source for...

06 Feb

Posted at 16:07h in Advice
Have you ever been scrolling through your Instagram feed and found yourself longing after one of those pretty blue ticks like the ones Nike, Disney and ITV have? For the unfamiliar, the coveted blue tick (or checkmark) tells the platform’s 1.44 billion monthly active users...

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