24 Jul Is Public Relations Recession Proof?
Posted at 15:02h
in Industry Insight
With economic challenges on everyone’s mind, we’re asking the question, is public relations recession proof? We know the economy can be a fragile thing. It’s all good when the line is moving upwards. But when it moves too far south, you’ve got yourself a recession and...
24 Jan PR and Reputation Management: How to Build and Maintain your Brand Reputation with Public Relations
Posted at 11:25h
in Advice
‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ That’s a famous quote by American entrepreneur, Warren Buffet. He knows a thing or two about reputation management, being one of the...
26 Apr Learn About Public Relations Online
If you’re thinking about a career change and you’re creative, a great communicator, detail focused, and you love writing, why not choose PR? It’s a great job and PR professionals are in demand. What’s more, the industry is set to experience continued growth over the coming...
08 Sep Amazon Public Relations: How the World’s Biggest Marketplace Built its Audience
Posted at 09:11h
in Industry Insight
When it comes to Amazon public relations, the giant online retailer has always been a little unorthodox. Back in 2008, for instance, they enlisted a band of regular users to do PR for them, called the ‘Holiday Customer Review Team’. And this forward-thinking mindset has...
12 Apr Just Do It: How Nike Does Public Relations
Want to generate the kind of PR that most brands only dream of? Pay attention to Nike. When you think of Nike and PR, you probably think of American Football player Colin Kaepernick. After all, his ‘Just Do It’ ad with Nike is one of...
05 Jan What is Internal Communication in Public Relations?
So let’s talk about internal communications and how it fits into public relations. British entrepreneur Sir Richard Branson once said, ‘clients do not come first. Employees come first. If you take care of your employees, they’ll take care of the clients.’ This may go against...
08 Dec How Does Apple Use Public Relations?
Posted at 11:59h
in Industry Insight
So how does Apple use public relations? Whether it’s launching the latest iPhone, iWatch, or iPad, Apple certainly knows how to create a buzz. While other companies fight for attention, the technology giant effortlessly dominates the media, not to mention the hearts and minds of customers,...
25 Nov Why is Public Relations Important?
Posted at 14:02h
in Industry Insight
In 2013, Virgin CEO Richard Branson said, ‘Publicity is absolutely critical … A good PR story is infinitely more effective than a front-page ad.’ It was true then and is just as true today. But why is public relations important? And why is it crucial...
26 Sep What is Public Relations?
Posted at 14:12h
in Industry Insight
Ask 100 members of the general public What is PR? and chances are you’d get 100 different answers. So let’s start with a couple of public relations definitions. The CIPR (The Chartered Institute of Public Relations) PR definition is: “Public Relations is about reputation –...
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