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24 Jan PR and Reputation Management: How to Build and Maintain your Brand Reputation with Public Relations

Posted at 11:25h in Advice

‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.’ That’s a famous quote by American entrepreneur, Warren Buffet. He knows a thing or two about reputation management, being one of the...

12 Oct How to Get Local Media Coverage

Posted at 09:47h in Advice

Most brands covet national media exposure. The dream is to see their name ‘in lights’ on the likes of BBC News, ITV, Sky News or on the front page of The Times or The Financial Times. Local media coverage is often an after-thought if a...

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08 Dec Six Cracking Christmas PR Campaigns

Posted at 09:27h in Industry Insight

With Halloween and Bonfire Night out of the way, we’re gearing up for Christmas. And the same goes for the retailers. In the run-up to the big day, brands big and small, fight it out to win column inches and the hearts and minds of...

22 Nov Uber PR: Why it’s Not Been an Easy Ride

Posted at 11:23h in Industry Insight

Ambitious, disruptive, successful. If one company represents the modern tech start-up, it has to be Uber. But it hasn’t been an easy ride for the world’s largest ‘mobility as a service provider’ famous for its ride-hailing taxi app. Let’s take a look at some Uber PR...

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07 Jun Advantages and Disadvantages of Public Relations

Posted at 12:11h in Advice, Industry Insight

Public relations can do wonders for your business. When done well, it can be a cost-effective way to raise your business’s profile, improve your reputation and get your message to a large audience. However, as with anything else in life, there are challenges. This post...

24 May Coca-Cola PR Magic: How to Stay on Top for Over a 100 Years

Posted at 16:47h in Industry Insight

It’s hard to believe that Coca-Cola started life as a medicinal tonic. Selling for five cents a glass, it sold just nine glasses a day. It’s even harder to believe that today, we enjoy 1.9 billion servings of Coca-Cola drinks every day around the world....

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10 Mar What is Public Relations in Marketing?

Posted at 10:11h in Advice

If you’re new to PR, you’ll be forgiven for thinking that public relations and marketing are the same thing. Like dinner and supper, a lot of people think the words are interchangeable. But the two concepts are different. Yes, they’re both about influencing opinion, but...

25 Nov Why is Public Relations Important?

Posted at 14:02h in Industry Insight

In 2013, Virgin CEO Richard Branson said, ‘Publicity is absolutely critical … A good PR story is infinitely more effective than a front-page ad.’ It was true then and is just as true today. But why is public relations important? And why is it crucial...

28 Oct What is Community Relations?

Posted at 11:40h in Advice, Industry Insight

So what does community relations mean to you? Seth Godin, a veteran marketer of the dot-com boom, once said, ‘people do not buy goods and services. They buy relations, stories and magic’. Time has proven him right. More and more companies across the world are...