Search Results for ‘corporate social responsibility ’ | Page 2 of 3

22 Nov Uber PR: Why it’s Not Been an Easy Ride

Posted at 11:23h in Industry Insight

Ambitious, disruptive, successful. If one company represents the modern tech start-up, it has to be Uber. But it hasn’t been an easy ride for the world’s largest ‘mobility as a service provider’ famous for its ride-hailing taxi app. Let’s take a look at some Uber PR...

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07 Jun Advantages and Disadvantages of Public Relations

Posted at 12:11h in Advice, Industry Insight

Public relations can do wonders for your business. When done well, it can be a cost-effective way to raise your business’s profile, improve your reputation and get your message to a large audience. However, as with anything else in life, there are challenges. This post...

24 May Coca-Cola PR Magic: How to Stay on Top for Over a 100 Years

Posted at 16:47h in Industry Insight

It’s hard to believe that Coca-Cola started life as a medicinal tonic. Selling for five cents a glass, it sold just nine glasses a day. It’s even harder to believe that today, we enjoy 1.9 billion servings of Coca-Cola drinks every day around the world....

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10 Mar What is Public Relations in Marketing?

Posted at 10:11h in Advice

If you’re new to PR, you’ll be forgiven for thinking that public relations and marketing are the same thing. Like dinner and supper, a lot of people think the words are interchangeable. But the two concepts are different. Yes, they’re both about influencing opinion, but...

25 Nov Why is Public Relations Important?

Posted at 14:02h in Industry Insight

In 2013, Virgin CEO Richard Branson said, ‘Publicity is absolutely critical … A good PR story is infinitely more effective than a front-page ad.’ It was true then and is just as true today. But why is public relations important? And why is it crucial...

28 Oct What is Community Relations?

Posted at 11:40h in Advice, Industry Insight

So what does community relations mean to you? Seth Godin, a veteran marketer of the dot-com boom, once said, ‘people do not buy goods and services. They buy relations, stories and magic’. Time has proven him right. More and more companies across the world are...

10 Sep Sustainability PR

Posted at 11:10h

19 May A Guide to the Different Types of PR

Posted at 14:43h in Industry Insight

What types of PR are there? The answer, of course, is there are many different types of PR. Achieving positive news stories in the media is usually the main PR objective. But that’s just one type of PR. Public relations is also about how you...

02 Jan What’s Hot in PR for 2020?

Posted at 12:17h in Advice, Industry Insight

From targeted advertising to social media taking on traditional media, the Tenties brought with it a slew of new changes, challenges and advantages to the world of PR. But now we’re in a shiny new decade, what will the trends be for 2020? Here are...

25 Nov Crisis Management in Public Relations

Posted at 16:16h in Advice, Industry Insight

Put simply, a PR crisis is when you or your business receives negative or damaging publicity or a whole host of unwanted social media mentions. But, of course, not every issue is a PR crisis. A bad review is easily manageable. But a bad review...