Search Results for ‘earned media ’ | Page 3 of 5

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09 Aug Should You use AI to Write a Press Release?

Posted at 10:24h in Advice

If you’ve tuned into the cacophony of hype surrounding ChatGPT since its release in November 2022, you’d be forgiven for thinking that AI is going to replace all of us sooner than later. But far from posing a threat to PR experts, AI should be seen...

12 Jul Why is Tone of Voice Important?

Posted at 09:22h in Advice

So why is a consistent tone of voice important? As a business, your words have the power to make or break you. Your ability to build relationships, influence decisions and maintain your reputation rely on you being able to communicate effectively. But it’s not just...

22 May Prince Harry PR: The Ups and Downs of Royal Life

Posted at 13:08h in Advice

Let’s talk about Prince Harry PR. The Prince, of course, is no stranger to press coverage. Or controversy. Over the years his (many) drunken antics, drug taking, racist slurs, and scraps with photographers have made front page news. Then there was the royal exit, the...

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03 Apr Who Says Print is Dead?

Posted at 12:40h in Industry Insight

Is print dead? Well, the rise of digital media and technology has certainly transformed the way we consume news. We no longer need to wait for the morning paper to find out what’s happening in the world. Thanks to the likes of social media, YouTube, and news aggregators from tech...

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27 Sep The Ultimate Guide to Digital PR Tools

Posted at 11:49h in Advice, Industry Insight

A PR pro’s working day is a full one: from writing press releases and building media lists, to pitching journalists, monitoring brand mentions and measuring campaign results. Fortunately, there are lots of handy digital PR tools to make our lives that little bit easier. PR...

10 Aug How PR and SEO Work Together to Build Your Brand

Posted at 10:17h in Advice, Industry Insight

PR and SEO. How do they work together? At PR Superstar, we talk a lot about PR. Makes sense, as it’s in the name. But SEO? Not so much. As a result, you may be less familiar with it. But SEO is an important part...

22 Jun Some of the Worst PR Campaigns of All Time

Posted at 09:00h in Industry Insight

When done right, a PR campaign can elevate a brand’s reputation into the stratosphere. When it’s done wrong, it can sink a reputation to the point of no return, quicker than you can say ‘Twitter.’ There’s a long list of PR campaigns that are remembered...

07 Jun Conservative Party PR: A Story of Tory Ups and Downs

Posted at 16:12h in Industry Insight

The very nature of politics makes for a 24/7 PR minefield at the best of times. Throw in Brexit, the Coronavirus pandemic, the cost-of-living crisis, the war in Ukraine, and ‘partygate’, and it’s fair to say the Conservative party public relations team have had their...

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24 Feb Paul McCartney PR: Stories to (Twist and) Shout About

Posted at 12:14h in Industry Insight

Sir Paul McCartney is no stranger to the media. After all, the Liverpudlian born singer-songwriter is one quarter of (arguably) the biggest and most influential rock n’ roll bands of all time. But while the Beatles shot him to stardom and made him a household...

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07 Jun Advantages and Disadvantages of Public Relations

Posted at 12:11h in Advice, Industry Insight

Public relations can do wonders for your business. When done well, it can be a cost-effective way to raise your business’s profile, improve your reputation and get your message to a large audience. However, as with anything else in life, there are challenges. This post...