Search Results for ‘earned media ’

15 Nov PR 101: The Difference Between Paid, Owned and Earned Media

Posted at 10:48h in Advice, Industry Insight

In the marketing world, there are three primary ways to attract new customers: paid, earned, and owned media. In this post, I’ll explain the difference between the three, how to measure the ROI for each, and how to take advantage of them to ensure your brand...

14 Aug Elon Musk PR: The Good and the Bad

Posted at 11:24h in Industry Insight, Uncategorized

Let’s talk Elon Musk PR. Love him or loathe him, there’s no denying that Elon Musk is one of the most successful entrepreneurs of his generation. The visionary tech tycoon has built a multibillion-dollar fortune running companies that make electric cars, brain computers, tunnels, and...

16 Jul The Popularity of Audio as a Medium

Posted at 20:16h in Advice

Let’s look at the popularity of audio as a medium. ‘We really are living in the glory days for audio. Not since the advent of the Walkman have we seen the same kind of exponential increase in personal audio consumption.’ Peter Charlton, the CEO of...

legant white woman carries laptop and coffee cup

12 Jun The Ingredients of a Killer Press Kit

Posted at 09:57h in Advice

So let’s answer the question, what is a press kit? And what should be included in it. If you’ve nailed your pitch and grabbed the attention of a journalist, kudos to you. Considering many journalists working on the national press receive 500 story pitches a...

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22 May Why is PR Critical for Businesses and Organisations?

Posted at 09:50h in Advice

Bill Gates allegedly once said, ‘if I was down to my last dollar, I would spend it on public relations.’ Considering the business mogul founded the largest tech company on the planet, you’d have thought other brands would be chomping at the bit to up...

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06 Mar What Makes a Good PR Campaign?

Posted at 09:21h in Industry Insight

Let’s look at what makes a good PR campaign. When it comes to grabbing the attention of journalists and prospects, some PR campaigns fly. Take Red Bull’s Stratos. Or the Ice Bucket Challenge. Innovative, memorable and engaging, they created a buzz, generated headlines across the...

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06 Mar Online Reputation Management. What is it? And Why is it Important?

Posted at 10:52h in Advice

So why is online reputation management so important? Think about it. What’s the first thing you do before meeting a potential employee, supplier, or business associate? Google them? Check out their LinkedIn profile? Scrutinise their Facebook, Twitter and Insta accounts? The likelihood is you do...

06 Feb How to use PR for Instagram Verification

Posted at 16:07h in Advice

Have you ever been scrolling through your Instagram feed and found yourself longing after one of those pretty blue ticks like the ones Nike, Disney and ITV have? For the unfamiliar, the coveted blue tick (or checkmark) tells the platform’s 1.44 billion monthly active users...

30 Jun Five of the Best Travel PR Campaigns

Posted at 11:30h in Industry Insight

Despite the 2020 pandemic, travel and tourism remains one of the fastest growing sectors in the world. It’s also one of the most congested. Due to the rise of low-cost airlines, ecotourism, and online etailers such as Tripadvisor and Expedia, the options are endless, and...