When you're thinking about investing in a product or service, what's the first thing you do? You probably ask your friends whether they've tried it, and if they have, whether they’d recommend it. You also probably do online research to see what others are saying about said product...
You can’t have failed to notice that the world has gone emoji mad over the past few years. Over five billion of the digital icons are sent every day on Messenger, which is an awful lot of see-no-evil monkeys and aubergines. They’re also emblazoned on...
Southern Rail has had a rough time of it PR-wise over the past couple of years. The rail operator has been under fire over constant delays, cancelled trains and industrial disputes, and it’s currently running a reduced service because of action by drivers from the ASLEF...
Whether it’s a football match or a concert at the O2 Arena, there’s nothing quite like a live event. Watching it on catch-up TV is okay, but you can’t beat the excitement of seeing it as it happens. For years, television stations have taken advantage of...
Blogging has come a long way since it first appeared on the scene in the late 1990s. Blogs, or Web Logs, were originally used as online diaries; a platform for people to share their personal thoughts, feelings and opinions with the world. Fast forward to...
Most people think PR is about words, which, to a certain extent it is. But when you flick through a newspaper or magazine, what catches your eye first? The words or the images? The images no doubt. This is because our brains are wired to...
It doesn’t matter how careful you are, how fantastic your customer service is, or how solid your reputation is; eventually, you’re going to encounter some criticism on social media. It might be a customer who’s unhappy with a product they ordered, someone nit-picking over a...
Unless you’ve been hiding under a rock for the past week, you’ll know that the NHS was crippled by the worst global ransomware cyberattack in history. Appointments were cancelled and ambulances diverted as more than 40 hospitals were infected with the aptly-named ‘WannaCry’ ransomware. Ransomware is...
Each year, the film industry rolls out the red carpet to celebrate the cream of the acting crop at the Oscars, BAFTAs and Emmys. These prestigious awards ceremonies generate a lot of buzz as we all try and work out who will win what, not...
You’ve spent years developing a new product for your business. You’ve scrounged together a decent marketing budget and have prepared a press release to celebrate your launch. You eagerly submit your story and wait. The next morning, you check your emails and…nothing. Press releases are a tricky...
