When it comes to capturing the attention of journalists and prospects, some PR campaigns have more impact than others. But why do some fly and others fail? A good PR campaign is easy to spot. It builds a relationship between the company and its target demographic. And...
Last year, Oxford Dictionaries chose the smiley emoji as its word of the year, as it best summed up ‘the ethos, mood, and preoccupations’. Fast forward to 2016 and things are very different. Following a divisive Brexit referendum and an explosive election in America, this year’s top...
So, Obama’s out and Trump’s in. A shock result all round. But let’s not get bogged down in the credibility or otherwise of Trump as President of the US of A. Whether you love him or hate him, one thing you’ve got to admit: he’s...
As BP, Volkswagen, Samsung and countless other brands have shown us, PR crises can affect businesses in any industry. From environmental disasters to exploding smart phones, they come in all shapes and sizes. Thankfully, few crises ever make the light of day, but when they do,...
When two mega brands clash, it’s always going to be an interesting battle. And the recent price row between consumer goods company Unilever and retail giant Tesco is no exception. Both brands hit the headlines earlier this month, following an attempt by Unilever to raise the...
According to a June 2016 report by Ericsson, there will be 28 billion+ internet connected devices by the year 2021. That’s a whole lot of technology. As a result, content is evolving, and so are the ways in which we consume it. Everything and everyone is...
On August 5, more than 78,000 Olympic athletes and spectators from around the world filled Rio de Janeiro's Maracanã Stadium for the opening ceremony of the Rio Olympic Games. As the ceremony concluded, those in attendance, along with billions of viewers around the globe, focused their attention on...
So your PR efforts have paid off and you’ve landed that elusive media interview on Sky News. Congratulations. There's nothing quite like media coverage to build visibility and credibility for your brand. But the hard work doesn’t end there. If you’re not properly prepared for the interview, at...
According to research recently published in The Daily Telegraph, the human attention span has dropped to a feeble 8 seconds in 2016, down from 12 seconds in 2000. And it seems our smartphones are to blame. Even the humble goldfish’s attention span, the butt of...
So you’ve decided to invest in PR - a wise choice! But who should you hire - an agency or a freelancer? The reality is both have their merits and the decision will ultimately come down to your objectives and the services you need to...
