Each year, the film industry rolls out the red carpet to celebrate the cream of the acting crop at the Oscars, BAFTAs and Emmys. These prestigious awards ceremonies generate a lot of buzz as we all try and work out who will win what, not...
You’ve spent years developing a new product for your business. You’ve scrounged together a decent marketing budget and have prepared a press release to celebrate your launch. You eagerly submit your story and wait. The next morning, you check your emails and…nothing. Press releases are a tricky...
They’ve built a multi-million pound brand based on themselves: the handsome football superstar, the glamorous pop princess and their brood of photogenic children. But David and Victoria Beckham’s carefully constructed image has been tarnished by the recent ‘Beckileaks’ scandal. For those of you that missed it,...
Few celebrities are famous enough to get away with using just one name. Madonna, Sting, Adele are a few of the elite. But since bursting on to the music scene over 15 years ago, Beyoncé has joined the ranks of the mononym brigade, thanks to...
When it comes to capturing the attention of journalists and prospects, some PR campaigns have more impact than others. But why do some fly and others fail? A good PR campaign is easy to spot. It builds a relationship between the company and its target demographic. And...
So, Obama’s out and Trump’s in. A shock result all round. But let’s not get bogged down in the credibility or otherwise of Trump as President of the US of A. Whether you love him or hate him, one thing you’ve got to admit: he’s...
As BP, Volkswagen, Samsung and countless other brands have shown us, PR crises can affect businesses in any industry. From environmental disasters to exploding smart phones, they come in all shapes and sizes. Thankfully, few crises ever make the light of day, but when they do,...
When two mega brands clash, it’s always going to be an interesting battle. And the recent price row between consumer goods company Unilever and retail giant Tesco is no exception. Both brands hit the headlines earlier this month, following an attempt by Unilever to raise the...
According to a June 2016 report by Ericsson, there will be 28 billion+ internet connected devices by the year 2021. That’s a whole lot of technology. As a result, content is evolving, and so are the ways in which we consume it. Everything and everyone is...
On August 5, more than 78,000 Olympic athletes and spectators from around the world filled Rio de Janeiro's Maracanã Stadium for the opening ceremony of the Rio Olympic Games. As the ceremony concluded, those in attendance, along with billions of viewers around the globe, focused their attention on...
