So what exactly is trade show public relations? Whatever industry you work in, there’ll be at least one annual trade show or business expo that brings together the biggest names and brightest minds. Ever considered exhibiting at yours? If not, it’s worth looking into, as these events...
If you've tuned into the cacophony of hype surrounding ChatGPT since its release in November 2022, you’d be forgiven for thinking that AI is going to replace all of us sooner than later. But far from posing a threat to PR experts, AI should be seen as...
So why is a consistent tone of voice important? As a business, your words have the power to make or break you. Your ability to build relationships, influence decisions and maintain your reputation rely on you being able to communicate effectively. But it's not just what...
How useful is Facebook marketing for small businesses? Back in 2004, Harvard sophomore Mark Zuckerberg launched ‘The Facebook’ from his dorm room. The social media site was built to connect Harvard students with one another. Fast forward 19 years, and Facebook (or Meta as the parent company...
Let's talk about Prince Harry PR. The Prince, of course, is no stranger to press coverage. Or controversy. Over the years his (many) drunken antics, drug taking, racist slurs, and scraps with photographers have made front page news. Then there was the royal exit, the...
Google any actor, musician, renowned business owner or minor celebrity, and among the top results on the SERP, you’ll find their Wikipedia page. One of the most popular websites in the world, with more than two billion visits a month, it’s the go-to source for...
So why is online reputation management so important? Think about it. What’s the first thing you do before meeting a potential employee, supplier, or business associate? Google them? Check out their LinkedIn profile? Scrutinise their Facebook, Twitter and Insta accounts? The likelihood is you do all...
Why is broadcast PR activity so important? Well, nothing beats the thrill of getting your brand on TV or radio. Whether it’s a national radio station or a prime time news show, having your story shared by a leading broadcaster to an audience of millions...
Have you ever been scrolling through your Instagram feed and found yourself longing after one of those pretty blue ticks like the ones Nike, Disney and ITV have? For the unfamiliar, the coveted blue tick (or checkmark) tells the platform's 1.44 billion monthly active users that...
‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.’ That’s a famous quote by American entrepreneur, Warren Buffet. He knows a thing or two about reputation management, being one of the most...
