Why is broadcast PR activity so important? Well, nothing beats the thrill of getting your brand on TV or radio. Whether it’s a national radio station or a prime time news show, having your story shared by a leading broadcaster to an audience of millions...
Have you ever been scrolling through your Instagram feed and found yourself longing after one of those pretty blue ticks like the ones Nike, Disney and ITV have? For the unfamiliar, the coveted blue tick (or checkmark) tells the platform's 1.44 billion monthly active users that...
‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.’ That’s a famous quote by American entrepreneur, Warren Buffet. He knows a thing or two about reputation management, being one of the most...
PR pros and journalists: It’s an interesting dynamic. They may not always be on the same page, but they need each other to get the job done. Journalists want news to share. PR professionals provide the news. PR pros want eyes on their story. Journalists provide...
How can you use PR for green card verification? If you’ve built a successful business here in the UK, maybe you now have your sights set stateside and are looking to grab yourself a little piece of the American dream. Why not? It’s the land of opportunity...
There are few families more famous than the Windsors. Whether you’re a royalist or not, the British Royal Family is known the world over, and its influence on the culture and international perception of the United Kingdom is undeniable. Moreover, the British Monarchy is a family...
Want to know how to carry out the perfect PR survey? In this post, we look at PR surveys from all angles including: Reasons to conduct public relations surveys How to perform a PR survey How survey results can be used in PR campaigns How to...
Most brands covet national media exposure. The dream is to see their name ‘in lights’ on the likes of BBC News, ITV, Sky News or on the front page of The Times or The Financial Times. Local media coverage is often an after-thought if a thought...
A PR pro’s working day is a full one: from writing press releases and building media lists, to pitching journalists, monitoring brand mentions and measuring campaign results. Fortunately, there are lots of handy digital PR tools to make our lives that little bit easier. PR in the...
Let’s take a look at digital PR. We know the internet has changed everything, from the way we shop, to the way we communicate with friends and listen to music. These days, we can pretty much do anything we want at the click of a button. And it’s...
