Whether it’s monitoring your gin intake or finally investing in that gym membership (ideally, one that’s so expensive you’ll hate yourself a bit more if you don’t use it), nothing kicks our backsides into gear quite like a New Year’s resolution. When it comes to...
From targeted advertising to social media taking on traditional media, the Tenties brought with it a slew of new changes, challenges and advantages to the world of PR. But now we’re in a shiny new decade, what will the trends be for 2020? Here are...
So, you’re hosting the event of the year. You and your team have put months of blood, sweat and tears into organising it. Now all you need to do is let people know about it. Whether it’s a product launch, conference, or charity fundraiser, the...
Put simply, a PR crisis is when you or your business receives negative or damaging publicity or a whole host of unwanted social media mentions. But, of course, not every issue is a PR crisis. A bad review is easily manageable. But a bad review that...
Just the other week we were talking about this year’s biggest PR fails. We thought we’d found the worst of the bunch, but then the Prince Andrew interview happened. Since it aired on Saturday, the Duke of York’s interview with Emily Maitlis has been hailed as...
If you read the blog post, ‘B2B vs B2C PR: What’s the difference’, you’ll know that PR is not a one-size-fits-all solution. Your strategy will depend on what your business does, and crucially, who your target market is. To recap, as a general rule, businesses fall...
When it comes to answering the question, what is a publicist? A definition is as good a place to start as any. The definition of a publicist, according to Wikipedia is ‘someone whose job it is to generate and manage publicity for a public figure’ and...
Gone are the days in which businesses exist solely to make a profit. Yes, the financial bottom line is still a priority. But businesses are now a lot more focussed on corporate social responsibility (CSR), which is all about giving back to employees, the community, and...
Unless you’re up for belting your guts out on a talent show and sabotaging your artistic integrity in the process, there’s no fast track way to make it in the music industry. Even if you’re talented enough to elicit an unsettling wink from Simon Cowell,...
As with most things in life, when it comes to PR and comms, one size doesn’t fit all. There’s no magic formula that works for every business. The PR approach that’s right for yours will depend on a number of variables, from your company goals...
