Think PR insurance is an unnecessary expense? Think again. As per Cornerstone Insurance, it’s a ‘cornerstone’ of risk management. And, as former Goldman Sachs President and COO Gary Cohn once said, ‘if you don't invest in risk management, it doesn't matter what business you're in, it's...
How do you measure PR campaign success? It’s a question that PR pros have debated for as long as I’ve been in the business. And the jury’s still out. Comms expert Adam Malik says its ‘notoriously tricky’. And PR bod Mark Pinsent calls it an ‘unsolvable conundrum’....
Let’s look at the popularity of audio as a medium. ‘We really are living in the glory days for audio. Not since the advent of the Walkman have we seen the same kind of exponential increase in personal audio consumption.’ Peter Charlton, the CEO of entertainment...
So let's answer the question, what is a press kit? And what should be included in it. If you’ve nailed your pitch and grabbed the attention of a journalist, kudos to you. Considering many journalists working on the national press receive 500 story pitches a day...
Bill Gates allegedly once said, ‘if I was down to my last dollar, I would spend it on public relations.’ Considering the business mogul founded the largest tech company on the planet, you’d have thought other brands would be chomping at the bit to up...
Let’s talk about PR for events. You’re preparing to host the event of the century. You’ve secured a show-stopping venue, top-notch cuisine, and a panel of world-class speakers. All you need to do now is sit back and wait for the RSVPs to roll in, right? Wrong. Planning...
Let’s look at how to use Twitter for PR. Twitter, or X as it’s now officially called, has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, the Elon Musk-owned platform is the fifth most visited website in the world, boasting more...
Let’s look at how to create a B2B social media strategy. If you think social media is just for B2C brands, think again. Sure, Coca-Cola, Red Bull and a ton of fashion brands blazed the trail for B2C social media marketing. But B2B brands have been playing...
Let’s talk PR for podcasts. If you’ve been paying attention to content marketing trends, you’ll know that podcasts are in vogue. There are more than five million out there, covering every topic under the sun. And people are listening. 460 million people to be precise. That’s a...
Let’s explore PR podcasts. In the fast-moving world of PR, staying on top of industry news, trends, and best practice is critical. But this is easier said than done. Between media pitching, interview scheduling, press release writing, and media coverage analysis, there’s little time for learning. However, time-intensive...
