In the marketing world, there are three primary ways to attract new customers: paid, earned, and owned media. In this post, I’ll explain the difference between the three, how to measure the ROI for each, and how to take advantage of them to ensure your brand...
Terror attacks. Natural disasters. Product failures. Lawsuits. Bad behaviour. Every organisation is vulnerable to crises. And thanks to smartphone videos and social media, these events can be caught on camera and broadcast to the world instantaneously. Just look at United Airlines. The company’s reputation took...
A study conducted by Twitter and analytics company Annalect found that social media influencers hold nearly as much clout with consumers as recommendations from friends or neighbours. Around 40% of respondents said they'd bought an item online after seeing it used by an influencer on Instagram, Twitter...
Instagram, the photo and video-sharing social network owned by Facebook, has become one of the most used social media channels in the world. More than 1 billion of us log on every month to share selfies, holiday snaps, and pictures of our lunch. There is, however,...
Today, it seems that everyone and his brother are entrepreneurs. Every industry, from hospitality to telecoms, is flooded with new, attention-grabbing products and services. It’s difficult for any new business to stand out. Or is it? The likes of Uber, LinkedIn, Pinterest and Airbnb have...
Do you read industry magazines and wonder why your competitors seem to be getting constant media coverage while you’re getting a big fat zero? If the answer is yes, have you thought about why that is? If it’s because you think you have no news...
If you’re looking to get your business in the press, you’ve probably got your sights set on the glossy magazines and national newspapers, whether it’s The Times, The Daily Mail or Metro. But, have you considered going down the trade press route? Why choose trade press? Unlike...
Every business wants more web traffic, more video views, more subscribers, more followers and more media attention. There are lots of ways to do it. But if you can get something to go viral online, you can get a whole load of exposure in a...
Capturing the hearts and attention of consumers is becoming increasingly difficult through traditional advertising, as we live in a world where we can easily power down, switch off, or opt-out of seeing ads altogether. As a result, brands are having to come up with creative...
Being a thought leader in your industry is a pretty nice gig. Consider it the adult equivalent of being the popular kid in school. Everyone wants to be your friend, they hang on to your every word, and your opinions become the law of the...
