When it comes to social media and PR, Facebook, Twitter and Instagram get all the glory. They’re the popular kids in school; the ones everyone wants to be friends with. In the business world, they’re the go-to sites businesses use to connect with customers, prospects...
Does your business capture, handle, store, or share any kind of personal data, whether it’s for customers, staff or journalists? If the answer is yes, you’re going to be affected by the General Data Protection Regulation, or GDPR, which comes into effect on May 25th...
British poet John Lydgate once said, ‘you can please some of the people all of the time, all of the people some of the time, but you can’t please all of the people all of the time’. This is as true of PR as anything...
There are a lot of common misconceptions about PR. Some people think it stands for ‘press release,’ while others think that ‘PR’ and ‘publicity’ are the same thing. Both are wrong. PR is an abbreviation of ‘public relations’, while a press release is a tool...
Richard Branson once said, ‘communication is the most important skill any leader can possess.’ How right he is. Whether you’re a first-time entrepreneur, or the CEO of a FTSE 100 company, you need to be a first-class communicator to succeed. How else will you inspire...
So, your hard work (or the hard work of your PR agent) has paid off and you’ve bagged yourself some great media coverage, either in the press, on TV or online. You’ve hit the PR jackpot and are enjoying a flurry of attention and traffic...
It seems that some companies never learn. They seem to keep creating situations that become public relations disasters. Just think how many times Uber has been in the press for all the wrong reasons. While no company is perfect, the trick is to learn from the...
Even though the public relations industry is changing fast, some things never change. And that includes the need to write a kick-ass press release. The humble press release has been a key component in the marketers’ toolbox for years. And with good reason. If it’s well...
“Guest blogging is a great way to get exposure.” “Guest blogging is too much effort for not much reward.” “Guest blogging is dead.” We’ve certainly heard all sides of the argument in the past 12 months. But the fact is, guest blogging is still a good way to...
As a public relations expert, I’ll let you in on a little secret: you can do your own PR. But. And there’s a big but. I can also give you a whole bunch of reasons why you shouldn’t. The main one being that you’re not an...
