Let’s look at how to use Twitter for PR. Twitter, or X as it’s now officially called, has come a long way from its humble beginnings in 2006 as a 140-character microblogging site. Today, the Elon Musk-owned platform is the fifth most visited website in the world, boasting more...
Let’s look at how to create a B2B social media strategy. If you think social media is just for B2C brands, think again. Sure, Coca-Cola, Red Bull and a ton of fashion brands blazed the trail for B2C social media marketing. But B2B brands have been playing...
Let’s talk PR for podcasts. If you’ve been paying attention to content marketing trends, you’ll know that podcasts are in vogue. There are more than five million out there, covering every topic under the sun. And people are listening. 460 million people to be precise. That’s a...
Let’s explore PR podcasts. In the fast-moving world of PR, staying on top of industry news, trends, and best practice is critical. But this is easier said than done. Between media pitching, interview scheduling, press release writing, and media coverage analysis, there’s little time for learning. However, time-intensive...
Let’s talk about the best business podcasts. The business landscape is constantly changing. To remain relevant, competitive, and effective, you need to stay ahead of the curve. Convenient, accessible, and easy-to-consume, business podcasts are a great way to expand your knowledge, sharpen your business skills and keep...
Let’s look at podcasting for business. Podcasting has come a long way since its inception in the early 2000s. What started as a niche medium for tech-savvy loudmouths has now become a mainstream form of media that captures the attention of 460 million+ listeners around the...
Is having a diverse PR team important? We know workplace diversity isn’t a new concept. In the US it’s been around since 1964, when the American Civil Rights Act illegalised employment discrimination. The UK introduced the Race Relations Act in 1968 and the Equalities Act...
So what exactly is trade show public relations? Whatever industry you work in, there’ll be at least one annual trade show or business expo that brings together the biggest names and brightest minds. Ever considered exhibiting at yours? If not, it’s worth looking into, as these events...
If you've tuned into the cacophony of hype surrounding ChatGPT since its release in November 2022, you’d be forgiven for thinking that AI is going to replace all of us sooner than later. But far from posing a threat to PR experts, AI should be seen as...
So why is a consistent tone of voice important? As a business, your words have the power to make or break you. Your ability to build relationships, influence decisions and maintain your reputation rely on you being able to communicate effectively. But it's not just what...
