So what does community relations mean to you? Seth Godin, a veteran marketer of the dot-com boom, once said, ‘people do not buy goods and services. They buy relations, stories and magic’. Time has proven him right. More and more companies across the world are discovering that...
It’s PR awards season again. Time to dust off your tuxedo and dry clean your party frock. But are PR awards worth it? The answer is yes. PR awards have plenty of advantages that go beyond a trophy on the shelf. So what are the benefits of...
From climate change and pollution, to hunger and poverty, the world faces some mammoth challenges. Governments and charities are doing their best to tackle them, but they can’t do it alone. The problems are way too big, complicated, and expensive. There’s an overwhelming need for...
Successful PR is all about persuasion. It’s about creating a good impression, building media and influencer relationships, managing reputations, creating authoritative content and managing crises. So are there different ways to persuade others? Yes, there are. You’ve probably heard of Robert Cialdini, a former Professor of Psychology...
Human beings are natural born storytellers. We’ve been telling stories as a way to connect, entertain and pass on information since the beginning of time. And stories are still at the centre of all that we do and say today. From the anecdotes we share...
Whatever luxury product or service you offer – whether its travel, jewellery, cosmetics, hotels or fashion - the luxury sector is extremely competitive. It’s a thriving industry, which is great for the economy. But with so many high-end brands vying for attention, how can you push...
You’ve put blood, sweat and tears into building your brand and establishing your business, and it’s finally paying off. You’re turning a healthy profit, your customer base is growing, and you’re attracting attention from industry experts. Congratulations. This is no mean feat. You’ve also started receiving...
These days it pays dividends to become a voice of authority within your industry - in other words, a media commentator. What is a media commentator? Simply put, a media commentator is either the face of a company (usually a CEO, founder, or entrepreneur), or an...
You’ve put countless days and nights into building your brand, perfecting your product and coming up with a killer story. Now you’re ready to let the world know about it. You’re excited to send your pitch to the media. After all, your business proposition is brilliant....
American entrepreneur Warren Buffett once said: 'It takes 20-years to build a reputation and five-minutes to ruin it. If you think about that, you’ll do things differently.' How true this is. Especially in the digital age, where corporate reputations can be ruined with a single...
