Chances are you've endured at least one boring presentation in your time. Whether the presenter mumbled, read off a screen, or just failed to keep the audience's attention, they were memorable for all the wrong reasons. Enter entrepreneur and founder of Apple, Steve Jobs. Millions...
In October 2018, Lion Air Flight JT610 crashed into the Java Sea, 12 minutes after take-off, tragically killing all 189 people onboard. Five months later, Ethiopian Airlines Flight 302 slammed into a field south of the capital Addis Ababa, six minutes after take-off. All 157...
From our social media feeds to the water cooler at work, political conversation is everywhere. Most of us don’t think twice about sharing our personal opinions. But deciding whether to have an opinion as a brand is tricky. Do it well and you’ll gain respect from fans...
PR trends are like the oil that keeps your car lubricated. A regular check of current trends will keep your public relations strategy running smoothly and limit the chances of it breaking down on the side of the virtual road. As we leave 2018 behind, here...
It's not in our nature for us Brits to brag or boast. And talking about ourselves too much really isn't the done thing. We’re also known for our self-deprecating nature, which often translates into playing down achievements, rather than celebrating them. Unless you're a narcissist, self-promotion...
Since Apple first introduced us to its virtual assistant Siri in 2011, the voice recognition tech industry has been flooded with competition. From Amazon’s Alexa, to Microsoft’s Cortana, virtual assistants have popped up everywhere. Using sophisticated speech recognition technology, they’re able to recognise and respond to...
In the marketing world, there are three primary ways to attract new customers: paid, earned, and owned media. In this post, I’ll explain the difference between the three, how to measure the ROI for each, and how to take advantage of them to ensure your brand...
Terror attacks. Natural disasters. Product failures. Lawsuits. Bad behaviour. Every organisation is vulnerable to crises. And thanks to smartphone videos and social media, these events can be caught on camera and broadcast to the world instantaneously. Just look at United Airlines. The company’s reputation took...
A study conducted by Twitter and analytics company Annalect found that social media influencers hold nearly as much clout with consumers as recommendations from friends or neighbours. Around 40% of respondents said they'd bought an item online after seeing it used by an influencer on Instagram, Twitter...
Instagram, the photo and video-sharing social network owned by Facebook, has become one of the most used social media channels in the world. More than 1 billion of us log on every month to share selfies, holiday snaps, and pictures of our lunch. There is, however,...
