From miracle sleep cream to flying pigs, August was a busy month for innovative PR campaigns. Here’s a look at three of my favourites: Lush lullaby lotion High-street cosmetics and bath/body supplies retailer Lush achieved some great PR coverage, after a mum from Essex appeared on the...
If you’ve watched the news or picked up a newspaper in the last couple of months, you’ll be familiar with the tragic story of 11-month old Charlie Gard. The tot, who died on July 29, was born with a rare genetic disease, mitochondrial DNA depletion...
You can’t have failed to notice that the world has gone emoji mad over the past few years. Over five billion of the digital icons are sent every day on Messenger, which is an awful lot of see-no-evil monkeys and aubergines. They’re also emblazoned on...
Southern Rail has had a rough time of it PR-wise over the past couple of years. The rail operator has been under fire over constant delays, cancelled trains and industrial disputes, and it’s currently running a reduced service because of action by drivers from the ASLEF...
As part of our monthly round up of PR campaigns worthy of a shout out, we’re looking at the latest efforts from Starbucks and Scottish brewery, Brewdog, as well as a clever social experiment to raise awareness about dementia and Alzheimer’s. Let’s take a closer look...
It’s time to stock up on the Pimm’s, and strawberries and cream, as Wimbledon is just around the corner. Over the two week tennis tournament, up to 500,000 people will descend on the grounds of the All England Club in south west London and tens of...
Last Friday, voters woke to the shock news that Britain had elected a hung parliament after the prime minister Theresa May and her Conservatives failed to win a Commons majority. In what turned out to be a catastrophic gamble, Mrs May saw her pre-election majority wiped...
We all get creative mental blocks from time to time. And that includes coming up with award-winning PR campaigns. To help inspire you, we’ve picked out a few of the best PR campaigns from May. Find out what Visit Sweden, McDonalds, Nikon and Paramount Pictures...
Most people think PR is about words, which, to a certain extent it is. But when you flick through a newspaper or magazine, what catches your eye first? The words or the images? The images no doubt. This is because our brains are wired to...
[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text css=""]Bending the news for political and commercial purposes is nothing new. In fact, propaganda stretches back to ancient Rome, according to the FT. The difference today is that mass communication, the rise of the internet, and citizen...
