As part of our monthly round up of PR campaigns worthy of a shout out, we’re looking at the latest efforts from Starbucks and Scottish brewery, Brewdog, as well as a clever social experiment to raise awareness about dementia and Alzheimer’s. Let’s take a closer look...
It’s time to stock up on the Pimm’s, and strawberries and cream, as Wimbledon is just around the corner. Over the two week tennis tournament, up to 500,000 people will descend on the grounds of the All England Club in south west London and tens of...
Last Friday, voters woke to the shock news that Britain had elected a hung parliament after the prime minister Theresa May and her Conservatives failed to win a Commons majority. In what turned out to be a catastrophic gamble, Mrs May saw her pre-election majority wiped...
We all get creative mental blocks from time to time. And that includes coming up with award-winning PR campaigns. To help inspire you, we’ve picked out a few of the best PR campaigns from May. Find out what Visit Sweden, McDonalds, Nikon and Paramount Pictures...
Most people think PR is about words, which, to a certain extent it is. But when you flick through a newspaper or magazine, what catches your eye first? The words or the images? The images no doubt. This is because our brains are wired to...
Bending the news for political and commercial purposes is nothing new. In fact, propaganda stretches back to ancient Rome, according to the FT. The difference today is that mass communication, the rise of the internet, and citizen journalism have spawned a culture of distortion and...
March was a busy month for PR campaigns. And there have been plenty of events for brands to piggy-back on from Comic Relief to Cheltenham Race Week. Here are four of our favourites: The 'dirty bottle': One Water To coincide with World Water Day (Wednesday 22nd March), bottled...
The role of the Chief Executive Officer (CEO) has changed. In the olden days, the CEO was a faceless entity that only a privileged few got to meet. Today, things are different. The modern CEO is now seen and heard by both the public and...
Unless you’ve been hiding under a rock for the past month, you’ll know that the 89th Academy Awards took place in LA in February. You’ll also know that the celebrations for Best Picture were marred by the wrong winner being announced. Instead of Moonlight being...
Back in January, as the prime minister settled into her seat on the plane out of Washington, she probably thought the meeting with President Trump went pretty well. Indeed, the US trip was an example of clever strategic planning and careful communications in action. After ingratiating herself...
