Industry Insight Archives | Page 2 of 15

05 Jun Facebook PR: The Highs and Lows of a Social Media Giant

Posted at 11:42h in Industry Insight

Let’s talk about Facebook and more specifically, Facebook PR. What started out as a social network for students at Harvard University has transformed into one of the ‘Big Five’ technology companies, alongside Apple, Alphabet (Google), Amazon and Microsoft. Businesses don’t reach those dizzy heights without experiencing...

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10 May Why the BBC Radio 4 Today Programme is the UK’s Most Influential News Show

Posted at 12:41h in Industry Insight

As BBC Radio 4’s flagship early morning news and current affairs show, the Today Programme has been delivering global news and hard-hitting interviews to listeners for more than 60 years. Widely regarded as the UK's most influential news programme, the BBC Radio 4 Today Programme is...

24 Apr The Impact of AI in Public Relations

Posted at 15:24h in Industry Insight

What’s the impact of AI in public relations? Until quite recently, it seemed artificial intelligence was a concept that only existed in science fiction. Today, AI is everywhere. We rely on it to do everything from internet banking to checking the weather on Google. It's transforming businesses...

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03 Apr Who Says Print is Dead?

Posted at 12:40h in Industry Insight

Is print dead? Well, the rise of digital media and technology has certainly transformed the way we consume news. We no longer need to wait for the morning paper to find out what’s happening in the world. Thanks to the likes of social media, YouTube, and news aggregators from tech behemoths...

19 Dec The Best PR Campaigns of 2022

Posted at 12:29h in Industry Insight

To round off the year, we cast an eye back over some of the best PR campaigns of 2022. And 2022 has been quite a year. Queen Elizabeth II died after a historic 70-year reign, we’ve had no less than three UK Prime Ministers, the cost...

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28 Nov A Right Royal Soap Opera: Royal Family PR Lessons

Posted at 16:26h in Advice, Industry Insight

There are few families more famous than the Windsors. Whether you’re a royalist or not, the British Royal Family is known the world over, and its influence on the culture and international perception of the United Kingdom is undeniable. Moreover, the British Monarchy is a family...

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15 Nov FIFA PR: From Big Wins to Own Goals

Posted at 11:15h in Industry Insight

Football, footy, soccer, the beautiful game. Whatever you call it, one thing’s for sure – it's the most popular sport on the planet, with 3.5 billion fans worldwide. Such vast and far-reaching popularity gives FIFA, the game’s international governing body, a great deal of power and...

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27 Sep The Ultimate Guide to Digital PR Tools

Posted at 11:49h in Advice, Industry Insight

A PR pro’s working day is a full one: from writing press releases and building media lists, to pitching journalists, monitoring brand mentions and measuring campaign results. Fortunately, there are lots of handy digital PR tools to make our lives that little bit easier. PR in the...

14 Sep Market Research PR: How the Numbers Stack Up

Posted at 09:50h in Industry Insight

As we’re talking about market research, let’s start with a few questions: Do you know what market research is? Do you know why it’s an important part of your public relations strategy? And do you have any idea what impact market research for PR can...

10 Aug How PR and SEO Work Together to Build Your Brand

Posted at 10:17h in Advice, Industry Insight

PR and SEO. How do they work together? At PR Superstar, we talk a lot about PR. Makes sense, as it’s in the name. But SEO? Not so much. As a result, you may be less familiar with it. But SEO is an important part of...