With economic challenges on everyone’s mind, we’re asking the question, is public relations recession proof? We know the economy can be a fragile thing. It’s all good when the line is moving upwards. But when it moves too far south, you’ve got yourself a recession and...
Let’s talk about Facebook and more specifically, Facebook PR. What started out as a social network for students at Harvard University has transformed into one of the ‘Big Five’ technology companies, alongside Apple, Alphabet (Google), Amazon and Microsoft. Businesses don’t reach those dizzy heights without experiencing...
As BBC Radio 4’s flagship early morning news and current affairs show, the Today Programme has been delivering global news and hard-hitting interviews to listeners for more than 60 years. Widely regarded as the UK's most influential news programme, the BBC Radio 4 Today Programme is...
What’s the impact of AI in public relations? Until quite recently, it seemed artificial intelligence was a concept that only existed in science fiction. Today, AI is everywhere. We rely on it to do everything from internet banking to checking the weather on Google. It's transforming businesses...
Is print dead? Well, the rise of digital media and technology has certainly transformed the way we consume news. We no longer need to wait for the morning paper to find out what’s happening in the world. Thanks to the likes of social media, YouTube, and news aggregators from tech behemoths...
To round off the year, we cast an eye back over some of the best PR campaigns of 2022. And 2022 has been quite a year. Queen Elizabeth II died after a historic 70-year reign, we’ve had no less than three UK Prime Ministers, the cost...
There are few families more famous than the Windsors. Whether you’re a royalist or not, the British Royal Family is known the world over, and its influence on the culture and international perception of the United Kingdom is undeniable. Moreover, the British Monarchy is a family...
Football, footy, soccer, the beautiful game. Whatever you call it, one thing’s for sure – it's the most popular sport on the planet, with 3.5 billion fans worldwide. Such vast and far-reaching popularity gives FIFA, the game’s international governing body, a great deal of power and...
A PR pro’s working day is a full one: from writing press releases and building media lists, to pitching journalists, monitoring brand mentions and measuring campaign results. Fortunately, there are lots of handy digital PR tools to make our lives that little bit easier. PR in the...
As we’re talking about market research, let’s start with a few questions: Do you know what market research is? Do you know why it’s an important part of your public relations strategy? And do you have any idea what impact market research for PR can...
