So what does community relations mean to you? Seth Godin, a veteran marketer of the dot-com boom, once said, ‘people do not buy goods and services. They buy relations, stories and magic’. Time has proven him right. More and more companies across the world are discovering that...
It’s PR awards season again. Time to dust off your tuxedo and dry clean your party frock. But are PR awards worth it? The answer is yes. PR awards have plenty of advantages that go beyond a trophy on the shelf. So what are the benefits of...
Elon Musk, owner of electric car brand Tesla and rocket manufacturing company SpaceX, knows how to drum up a heap of publicity. As one of Silicon Valley’s most famous tech entrepreneurs, his SpaceX and Tesla public relations stunts are out of this world. Quite literally. It goes...
Despite the 2020 pandemic, travel and tourism remains one of the fastest growing sectors in the world. It’s also one of the most congested. Due to the rise of low-cost airlines, ecotourism, and online etailers such as Tripadvisor and Expedia, the options are endless, and...
For those of us working with or within the media, change isn't a dirty word. In fact, change is something we all embrace, since our livelihoods are fuelled by the necessity to stay ahead of the game in an ever-changing environment. For journalists, however, things...
Since the pandemic began last month, we've been bombarded with images of entire countries on lockdown, medical staff in hazmat clobber, and supermarket shelves stripped bare by overly panicked civilians. Not to mention constant updates on the horrific death toll. Truth be told, it's all...
As far as PR moments go, the twenties have gotten off to a solid start. From a broadband supplier bitchfest and Sainsbury’s trolling a pop megastar, to Heinz Ketchup lamenting its underpraised Hollywood career: here are our favourite PR moments from January and February. Broadband giants...
Considering a career in public relations? Great choice. It’s an exciting and creative industry to work in. And there’s loads of variety. No two days are the same. On the flip side, it’s fast-paced, deadline-driven and can be demanding. If you think you’ve got what it...
From targeted advertising to social media taking on traditional media, the Tenties brought with it a slew of new changes, challenges and advantages to the world of PR. But now we’re in a shiny new decade, what will the trends be for 2020? Here are...
If you thought Santa’s elves had their work cut out during the run-up to Christmas, then you should spare a thought for the poor PR and marketing gurus of the world. Since time began (or rather, since chrimbo became a great big commercial goldmine) companies...
