So, what is fake news exactly? Propaganda, clickbait, deepfakes, fabrication, disinformation and misinformation can all be called fake news. The Cambridge Dictionary defines it as ‘false stories that appear to be news, spread on the internet or using other media’. Jan-Werner Mueller said in a recent Project...
Let's talk about issues management in public relations for a moment. When I talk about this to my clients, there’s a good definition of issues management in public relations I always share, which is: “The monitoring or scanning of the organisational environment in order to identify...
Crisis management is something every organisation should think about. But what constitutes a PR crisis? I always say it’s when you or your business receives negative or damaging publicity. Or you’re being bombarded with a whole host of unwanted social media mentions. Of course, not every...
Let’s talk Elon Musk PR. Love him or loathe him, there’s no denying that Elon Musk is one of the most successful entrepreneurs of his generation. The visionary tech tycoon has built a multibillion-dollar fortune running companies that make electric cars, brain computers, tunnels, and rocket ships....
One of the questions I’m often asked is: What types of PR are there? The answer, of course, is there are many. So here’s my quick and easy guide to the different types of PR you can take advantage of to raise your profile, boost...
Let’s look at what makes a good PR campaign. When it comes to grabbing the attention of journalists and prospects, some PR campaigns fly. Take Red Bull’s Stratos. Or the Ice Bucket Challenge. Innovative, memorable and engaging, they created a buzz, generated headlines across the globe,...
Let’s talk PR for podcasts. If you’ve been paying attention to content marketing trends, you’ll know that podcasts are in vogue. There are more than five million out there, covering every topic under the sun. And people are listening. 460 million people to be precise. That’s a...
Let’s explore PR podcasts. In the fast-moving world of PR, staying on top of industry news, trends, and best practice is critical. But this is easier said than done. Between media pitching, interview scheduling, press release writing, and media coverage analysis, there’s little time for learning. However, time-intensive...
With Elon Musk now at the helm, is Twitter still a media relations tool for business? In 2022, the controversial American tech billionaire shelled out a cool $44 billion to add Twitter to his ever-expanding business portfolio, which includes the likes of Tesla, OpenAI, and...
With economic challenges on everyone’s mind, we’re asking the question, is public relations recession proof? We know the economy can be a fragile thing. It’s all good when the line is moving upwards. But when it moves too far south, you’ve got yourself a recession and...
