In two months’ time, Rio de Janeiro is set to become the first South American city to host the Summer Olympics. By now, the ‘Road to Rio’ publicity machine should be in full swing, generating buzz and excitement for the Games that begin on August 5th. But the...
Lots of brands send influential bloggers free gifts in the hope of bagging a good review and a product link back to their sites. And it’s not surprising seeing as a single mention or a link from a popular blogger can transform a brand overnight. Take...
One thing’s for sure: the junior doctor’s strike has caught the attention of the media, press, politicians and pretty much everyone else in the country. In case you’ve been hiding under a rock for the past few months and have somehow missed it, here’s the...
As in the world of fashion, the world of interior design is fickle and fast moving. What’s de rigueur for interiors one season can be old hat the next - remember flock wallpaper? Trends come and go, so you need to move with the times. Are...
So you’ve decided to invest in PR - a wise choice! But who should you hire - an agency or a freelancer? The reality is both have their merits and the decision will ultimately come down to your objectives and the services you need to...
Donald Trump may be narcissistic and arrogant, and he will probably have run out-of-steam before the presidential election next November. But whether you love him or hate him, you have to admit he’s a phenomenon, the likes of which has never been seen before on...
Bauer Media has announced that it will suspend publication of FHM and ZOO magazines by the end of the year, marking the end of the ‘lad’s mag’ era that dominated UK magazine publishing for much of the 1990s and early 2000s. The news comes months after...
Jeremy Corbyn rocked the political world in September 2015, by storming to victory with nearly 60% of the vote in the Labour leadership contest - despite starting as the 200/1 outsider. But it must have been the shortest political honeymoon ever. Barely had the announcement...
With the company’s share value crashing, the CEO clinging to his job by his fingertips (at the time of writing), the prospect of 11 million cars being recalled worldwide and the company's once proud reputation in tatters - you could say that this week’s Volkswagen...
