There were some brilliant PR campaigns from February, including Fatboy Slim and Deliveroo’s ‘Deliverave’; US charity The One Love Foundation’s Valentine’s Day chocolates that highlighted the dangers of toxic relationships; and an Australian zoo’s unusual campaign to find a name for one of its venomous...
From our social media feeds to the water cooler at work, political conversation is everywhere. Most of us don’t think twice about sharing our personal opinions. But deciding whether to have an opinion as a brand is tricky. Do it well and you’ll gain respect from fans...
You probably already know that the Duke of Edinburgh was involved in a nasty car crash near the Queen’s Sandringham Estate in Norfolk last week. Prince Philip's Land Rover Freelander flipped on its side after it was hit by another car as he pulled out of...
PR trends are like the oil that keeps your car lubricated. A regular check of current trends will keep your public relations strategy running smoothly and limit the chances of it breaking down on the side of the virtual road. As we leave 2018 behind, here...
Since Apple first introduced us to its virtual assistant Siri in 2011, the voice recognition tech industry has been flooded with competition. From Amazon’s Alexa, to Microsoft’s Cortana, virtual assistants have popped up everywhere. Using sophisticated speech recognition technology, they’re able to recognise and respond to...
In the marketing world, there are three primary ways to attract new customers: paid, earned, and owned media. In this post, I’ll explain the difference between the three, how to measure the ROI for each, and how to take advantage of them to ensure your brand...
Terror attacks. Natural disasters. Product failures. Lawsuits. Bad behaviour. Every organisation is vulnerable to crises. And thanks to smartphone videos and social media, these events can be caught on camera and broadcast to the world instantaneously. Just look at United Airlines. The company’s reputation took...
British street artist Banksy pulled off the most audacious stunt in art history last week, after one of his best-known works destroyed itself after being sold at auction for just over £1m. The iconic ‘Girl With Balloon’ was the final item in an auction at Sotheby’s,...
Augmented reality (AR): It may sound like something out of a sci-fi film, but the mysterious technology has been creeping steadily on to our smartphones and games systems over the last few years, and now it’s making its way into mainstream marketing campaigns. While you don’t...
From Fortnite fitness classes, and Persil’s dirt-activated books, to a sleepover in a Finnish supermarket: the innovative PR campaigns came thick and fast in August. Here are four of our favourites. Persil’s dirt-activated story book encourages kids to play outside In a bid to get children off...
