All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
If you read the blog post, ‘B2B vs B2C PR: What’s the difference’, you’ll know that PR is not a one-size-fits-all solution. Your strategy will depend on what your business does, and crucially, who your target market is. To recap, as a general rule, businesses fall...
For every PR win this year, there was a momentous PR fail. From alienating audiences to celebrities cheating the system, here’s a handful of the biggest PR fails of 2019 – and there’s still a couple of months left to go… America’s college admissions scandal What do...
While the weather cooled significantly this month, the otherworldly world of PR certainly didn’t. From controversial condiment hypnosis to discount invisibility cloaks, chrimbo was kept at bay with a slew of spooky PR campaigns that gave us all plenty to talk about. Marmite attempts mind control Marmite,...
When it comes to answering the question, what is a publicist? A definition is as good a place to start as any. The definition of a publicist, according to Wikipedia is ‘someone whose job it is to generate and manage publicity for a public figure’ and...
Gone are the days in which businesses exist solely to make a profit. Yes, the financial bottom line is still a priority. But businesses are now a lot more focussed on corporate social responsibility (CSR), which is all about giving back to employees, the community, and...
Ask 100 members of the general public What is PR? and chances are you’d get 100 different answers. So let’s start with a couple of public relations definitions. The CIPR (The Chartered Institute of Public Relations) PR definition is: “Public Relations is about reputation - the result...
Unless you’re up for belting your guts out on a talent show and sabotaging your artistic integrity in the process, there’s no fast track way to make it in the music industry. Even if you’re talented enough to elicit an unsettling wink from Simon Cowell,...
As with most things in life, when it comes to PR and comms, one size doesn’t fit all. There’s no magic formula that works for every business. The PR approach that’s right for yours will depend on a number of variables, from your company goals...
When it comes to PR and advertising, it’s easy to think the two are interchangeable. I’ve heard business leaders say: “I don’t need PR activity. I already having an advertising campaign.” Or they refer to getting “good publicity” when they’ve actually paid for advertising space. But...
This month’s biggest PR story was undoubtedly the Home Office’s ill-advised attempt at tackling knife crime with - wait for it - fried chicken boxes. A poultry PR attempt if we ever did see one. Fortunately, not every PR stunt fell fowl of the masses....
