All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
PR trends are like the oil that keeps your car lubricated. A regular check of current trends will keep your public relations strategy running smoothly and limit the chances of it breaking down on the side of the virtual road. As we leave 2018 behind, here...
It's not in our nature for us Brits to brag or boast. And talking about ourselves too much really isn't the done thing. We’re also known for our self-deprecating nature, which often translates into playing down achievements, rather than celebrating them. Unless you're a narcissist, self-promotion...
Since Apple first introduced us to its virtual assistant Siri in 2011, the voice recognition tech industry has been flooded with competition. From Amazon’s Alexa, to Microsoft’s Cortana, virtual assistants have popped up everywhere. Using sophisticated speech recognition technology, they’re able to recognise and respond to...
In the marketing world, there are three primary ways to attract new customers: paid, earned, and owned media. In this post, I’ll explain the difference between the three, how to measure the ROI for each, and how to take advantage of them to ensure your brand...
Terror attacks. Natural disasters. Product failures. Lawsuits. Bad behaviour. Every organisation is vulnerable to crises. And thanks to smartphone videos and social media, these events can be caught on camera and broadcast to the world instantaneously. Just look at United Airlines. The company’s reputation took...
A study conducted by Twitter and analytics company Annalect found that social media influencers hold nearly as much clout with consumers as recommendations from friends or neighbours. Around 40% of respondents said they'd bought an item online after seeing it used by an influencer on Instagram, Twitter...
British street artist Banksy pulled off the most audacious stunt in art history last week, after one of his best-known works destroyed itself after being sold at auction for just over £1m. The iconic ‘Girl With Balloon’ was the final item in an auction at Sotheby’s,...
Instagram, the photo and video-sharing social network owned by Facebook, has become one of the most used social media channels in the world. More than 1 billion of us log on every month to share selfies, holiday snaps, and pictures of our lunch. There is, however,...
Augmented reality (AR): It may sound like something out of a sci-fi film, but the mysterious technology has been creeping steadily on to our smartphones and games systems over the last few years, and now it’s making its way into mainstream marketing campaigns. While you don’t...
From Fortnite fitness classes, and Persil’s dirt-activated books, to a sleepover in a Finnish supermarket: the innovative PR campaigns came thick and fast in August. Here are four of our favourites. Persil’s dirt-activated story book encourages kids to play outside In a bid to get children off...
