PR Agency Blog from Jill Kent, PR Superstar

The PR Superstar Blog

All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.

Do you read industry magazines and wonder why your competitors seem to be getting constant media coverage while you’re getting a big fat zero? If the answer is yes, have you thought about why that is? If it’s because you think you have no news...

If you’re looking to get your business in the press, you’ve probably got your sights set on the glossy magazines and national newspapers, whether it’s The Times, The Daily Mail or Metro. But, have you considered going down the trade press route? Why choose trade press? Unlike...

From Paddy Power’s dig at President Trump during his UK visit, to doggy day-care brand Rover’s first ever canine swimming gala, the crazy PR stunts came in thick and fast during July. Here are a few of my favourites, starting with two Trump-inspired campaigns: Trumps controversial...

Every business wants more web traffic, more video views, more subscribers, more followers and more media attention. There are lots of ways to do it. But if you can get something to go viral online, you can get a whole load of exposure in a...

This year’s World Cup has been full of surprises: defending champions Germany made a swift exit after losing to South Korea in the group stage; Brazil got knocked out by Belgium; and Lionel Messi’s Argentina crashed out in a thriller against France. But the biggest,...

Capturing the hearts and attention of consumers is becoming increasingly difficult through traditional advertising, as we live in a world where we can easily power down, switch off, or opt-out of seeing ads altogether. As a result, brands are having to come up with creative...

Last month’s top PR campaigns saw Tesla break a world record, fashion e-tailer Missguided make a bold body image statement, the BBC promote the World Cup with an animated tapestry, and Smile Asia giving us food for thought with its Cleft Collection. Let’s kick off with...

Being a thought leader in your industry is a pretty nice gig. Consider it the adult equivalent of being the popular kid in school. Everyone wants to be your friend, they hang on to your every word, and your opinions become the law of the...

If you’re a Coronation Street fan, you’ve probably noticed some changes in Weatherfield over the past few weeks, namely the arrival of two major high street stores. On April 28, a Co-op supermarket and Costa Coffee opened for business on the famous cobbled streets. As...

When it comes to social media and PR, Facebook, Twitter and Instagram get all the glory. They’re the popular kids in school; the ones everyone wants to be friends with. In the business world, they’re the go-to sites businesses use to connect with customers, prospects...

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