All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
Does your business capture, handle, store, or share any kind of personal data, whether it’s for customers, staff or journalists? If the answer is yes, you’re going to be affected by the General Data Protection Regulation, or GDPR, which comes into effect on May 25th...
The clocks have gone forward, the days are getting longer, and our favourite PR campaigns from March had a spring in their step. From Laithwaite’s new English Sparkling pantone colour, to Yorkshire Tea’s special biscuit brew, March was a month of creative PR campaigns. Here...
What do Tiger Woods, Mel Gibson and Hugh Grant have in common? They were all highly respected public figures until they fell spectacularly from grace. Tiger’s golfing fans turned against him because of his alleged extramarital affairs. Braveheart actor Mel Gibson went on a drunken,...
British poet John Lydgate once said, ‘you can please some of the people all of the time, all of the people some of the time, but you can’t please all of the people all of the time’. This is as true of PR as anything...
The ‘Beast from the East’ may have hit us hard in February, but it didn’t stop brands producing some fantastic PR campaigns. From Toyota’s social campaign that enabled us to see the world through the eyes of a visually impaired Paralympian, to Usain Bolt’s brilliant...
There are a lot of common misconceptions about PR. Some people think it stands for ‘press release,’ while others think that ‘PR’ and ‘publicity’ are the same thing. Both are wrong. PR is an abbreviation of ‘public relations’, while a press release is a tool...
Richard Branson once said, ‘communication is the most important skill any leader can possess.’ How right he is. Whether you’re a first-time entrepreneur, or the CEO of a FTSE 100 company, you need to be a first-class communicator to succeed. How else will you inspire...
So, your hard work (or the hard work of your PR agent) has paid off and you’ve bagged yourself some great media coverage, either in the press, on TV or online. You’ve hit the PR jackpot and are enjoying a flurry of attention and traffic...
It seems that some companies never learn. They seem to keep creating situations that become public relations disasters. Just think how many times Uber has been in the press for all the wrong reasons. While no company is perfect, the trick is to learn from the...
The company behind the offensively funny parlour game ‘Cards Against Humanity’ has taken aim at President Trump with its latest PR campaign. The company, that’s known as much for it’s outrageous PR campaigns as it’s profanity ridden game, said in a statement on its website,...
