PR insight, media news and industry opinion from Jill Kent – a London publicist, PR consultant and storyteller with 30+ years in the business.
You’ve spent years developing a new product for your business. You’ve scrounged together a decent marketing budget and have prepared a press release to celebrate your launch. You eagerly submit your story and wait. The next morning, you check your emails and…nothing. Press releases are a tricky...
Back in January, as the prime minister settled into her seat on the plane out of Washington, she probably thought the meeting with President Trump went pretty well. Indeed, the US trip was an example of clever strategic planning and careful communications in action. After ingratiating herself...
They’ve built a multi-million pound brand based on themselves: the handsome football superstar, the glamorous pop princess and their brood of photogenic children. But David and Victoria Beckham’s carefully constructed image has been tarnished by the recent ‘Beckileaks’ scandal. For those of you that missed it,...
As a bit of respite from all the doom and gloom following the Trump inauguration, we thought we’d lighten the mood by celebrating some great PR campaigns from the last month. So, let’s start with an absolute shocker from Paramount Pictures. Paramount Pictures If you saw the original...
The idea behind the ‘Women’s March’ is one of those legendary tales ending with ‘and the rest is history’. On November 8th 2016, the night of the US Presidential election, a Hawaiian grandmother called Teresa Shook took to Facebook to express concern over the threats...
Few celebrities are famous enough to get away with using just one name. Madonna, Sting, Adele are a few of the elite. But since bursting on to the music scene over 15 years ago, Beyoncé has joined the ranks of the mononym brigade, thanks to...
It’s hard to believe we’ll be saying goodbye to 2016 in a week or so. And what a year it’s been. From major historic political events, to high-profile celebrity deaths and Leicester City FC unexpectedly winning the Premier League: it's been eventful to say the least. The...
When it comes to capturing the attention of journalists and prospects, some PR campaigns have more impact than others. But why do some fly and others fail? A good PR campaign is easy to spot. It builds a relationship between the company and its target demographic. And...
PR is one of those industries people don’t really ‘get’. Some people think it’s all glitzy parties and hobnobbing with celebrities, (if only), while others think it’s about spinning the truth and controlling the media. Many myths abound about PR and they’re perpetuated by a misunderstanding...
So, Obama’s out and Trump’s in. A shock result all round. But let’s not get bogged down in the credibility or otherwise of Trump as President of the US of A. Whether you love him or hate him, one thing you’ve got to admit: he’s...
