All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
In 1996, when the first two Pokémon games were released on Game Boy, they broke all sorts of sales records, as users across the world clamoured to ‘catch ‘em all’. Fast forward twenty years and history is repeating itself. Since its release in July this year,...
On August 5, more than 78,000 Olympic athletes and spectators from around the world filled Rio de Janeiro's Maracanã Stadium for the opening ceremony of the Rio Olympic Games. As the ceremony concluded, those in attendance, along with billions of viewers around the globe, focused their attention on...
If you’ve read the papers recently, you’re probably aware of the #traingate row. It’s a great example of PR backfiring. So what happened? Over the past few weeks, Labour Party leader Jeremy Corbyn has been hitting the headlines for all the wrong reasons following a major PR blunder. Corbyn...
Let’s face it: until Team GB started winning a slew of golds in Rio, the news has been a bit depressing for much of the year. Whether it’s political upheaval, terrorist attacks, or crime, it’s been rare to switch on the TV or radio and...
We’ve all heard that age-old phrase: ‘there’s no such thing as bad publicity.’ The theory is, as long as people are talking about you, it’s a good thing. Even if they’re saying awful things, the publicity is still good as your name is at the forefront...
So your PR efforts have paid off and you’ve landed that elusive media interview on Sky News. Congratulations. There's nothing quite like media coverage to build visibility and credibility for your brand. But the hard work doesn’t end there. If you’re not properly prepared for the interview, at...
In two months’ time, Rio de Janeiro is set to become the first South American city to host the Summer Olympics. By now, the ‘Road to Rio’ publicity machine should be in full swing, generating buzz and excitement for the Games that begin on August 5th. But the...
Lots of brands send influential bloggers free gifts in the hope of bagging a good review and a product link back to their sites. And it’s not surprising seeing as a single mention or a link from a popular blogger can transform a brand overnight. Take...
According to research recently published in The Daily Telegraph, the human attention span has dropped to a feeble 8 seconds in 2016, down from 12 seconds in 2000. And it seems our smartphones are to blame. Even the humble goldfish’s attention span, the butt of...
One thing’s for sure: the junior doctor’s strike has caught the attention of the media, press, politicians and pretty much everyone else in the country. In case you’ve been hiding under a rock for the past few months and have somehow missed it, here’s the...
