All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
Let’s look at podcasting for business. Podcasting has come a long way since its inception in the early 2000s. What started as a niche medium for tech-savvy loudmouths has now become a mainstream form of media that captures the attention of 460 million+ listeners around the...
Is having a diverse PR team important? We know workplace diversity isn’t a new concept. In the US it’s been around since 1964, when the American Civil Rights Act illegalised employment discrimination. The UK introduced the Race Relations Act in 1968 and the Equalities Act...
With Elon Musk now at the helm, is Twitter still a media relations tool for business? In 2022, the controversial American tech billionaire shelled out a cool $44 billion to add Twitter to his ever-expanding business portfolio, which includes the likes of Tesla, OpenAI, and...
So what exactly is trade show public relations? Whatever industry you work in, there’ll be at least one annual trade show or business expo that brings together the biggest names and brightest minds. Ever considered exhibiting at yours? If not, it’s worth looking into, as these events...
If you've tuned into the cacophony of hype surrounding ChatGPT since its release in November 2022, you’d be forgiven for thinking that AI is going to replace all of us sooner than later. But far from posing a threat to PR experts, AI should be seen as...
With economic challenges on everyone’s mind, we’re asking the question, is public relations recession proof? We know the economy can be a fragile thing. It’s all good when the line is moving upwards. But when it moves too far south, you’ve got yourself a recession and...
So why is a consistent tone of voice important? As a business, your words have the power to make or break you. Your ability to build relationships, influence decisions and maintain your reputation rely on you being able to communicate effectively. But it's not just what...
How useful is Facebook marketing for small businesses? Back in 2004, Harvard sophomore Mark Zuckerberg launched ‘The Facebook’ from his dorm room. The social media site was built to connect Harvard students with one another. Fast forward 19 years, and Facebook (or Meta as the parent company...
Let’s talk about Facebook and more specifically, Facebook PR. What started out as a social network for students at Harvard University has transformed into one of the ‘Big Five’ technology companies, alongside Apple, Alphabet (Google), Amazon and Microsoft. Businesses don’t reach those dizzy heights without experiencing...
Let's talk about Prince Harry PR. The Prince, of course, is no stranger to press coverage. Or controversy. Over the years his (many) drunken antics, drug taking, racist slurs, and scraps with photographers have made front page news. Then there was the royal exit, the...
