All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
As BBC Radio 4’s flagship early morning news and current affairs show, the Today Programme has been delivering global news and hard-hitting interviews to listeners for more than 60 years. Widely regarded as the UK's most influential news programme, the BBC Radio 4 Today Programme is...
What’s the impact of AI in public relations? Until quite recently, it seemed artificial intelligence was a concept that only existed in science fiction. Today, AI is everywhere. We rely on it to do everything from internet banking to checking the weather on Google. It's transforming businesses...
Is print dead? Well, the rise of digital media and technology has certainly transformed the way we consume news. We no longer need to wait for the morning paper to find out what’s happening in the world. Thanks to the likes of social media, YouTube, and news aggregators from tech behemoths...
Google any actor, musician, renowned business owner or minor celebrity, and among the top results on the SERP, you’ll find their Wikipedia page. One of the most popular websites in the world, with more than two billion visits a month, it’s the go-to source for...
So why is online reputation management so important? Think about it. What’s the first thing you do before meeting a potential employee, supplier, or business associate? Google them? Check out their LinkedIn profile? Scrutinise their Facebook, Twitter and Insta accounts? The likelihood is you do all...
Why is broadcast PR activity so important? Well, nothing beats the thrill of getting your brand on TV or radio. Whether it’s a national radio station or a prime time news show, having your story shared by a leading broadcaster to an audience of millions...
Have you ever been scrolling through your Instagram feed and found yourself longing after one of those pretty blue ticks like the ones Nike, Disney and ITV have? For the unfamiliar, the coveted blue tick (or checkmark) tells the platform's 1.44 billion monthly active users that...
‘It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.’ That’s a famous quote by American entrepreneur, Warren Buffet. He knows a thing or two about reputation management, being one of the most...
PR pros and journalists: It’s an interesting dynamic. They may not always be on the same page, but they need each other to get the job done. Journalists want news to share. PR professionals provide the news. PR pros want eyes on their story. Journalists provide...
To round off the year, we cast an eye back over some of the best PR campaigns of 2022. And 2022 has been quite a year. Queen Elizabeth II died after a historic 70-year reign, we’ve had no less than three UK Prime Ministers, the cost...
