All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
With economic challenges on everyone’s mind, we’re asking the question, is public relations recession proof? We know the economy can be a fragile thing. It’s all good when the line is moving upwards. But when it moves too far south, you’ve got yourself a recession and...
So why is a consistent tone of voice important? As a business, your words have the power to make or break you. Your ability to build relationships, influence decisions and maintain your reputation rely on you being able to communicate effectively. But it's not just what...
How useful is Facebook marketing for small businesses? Back in 2004, Harvard sophomore Mark Zuckerberg launched ‘The Facebook’ from his dorm room. The social media site was built to connect Harvard students with one another. Fast forward 19 years, and Facebook (or Meta as the parent company...
Let’s talk about Facebook and more specifically, Facebook PR. What started out as a social network for students at Harvard University has transformed into one of the ‘Big Five’ technology companies, alongside Apple, Alphabet (Google), Amazon and Microsoft. Businesses don’t reach those dizzy heights without experiencing...
Let's talk about Prince Harry PR. The Prince, of course, is no stranger to press coverage. Or controversy. Over the years his (many) drunken antics, drug taking, racist slurs, and scraps with photographers have made front page news. Then there was the royal exit, the...
As BBC Radio 4’s flagship early morning news and current affairs show, the Today Programme has been delivering global news and hard-hitting interviews to listeners for more than 60 years. Widely regarded as the UK's most influential news programme, the BBC Radio 4 Today Programme is...
What’s the impact of AI in public relations? Until quite recently, it seemed artificial intelligence was a concept that only existed in science fiction. Today, AI is everywhere. We rely on it to do everything from internet banking to checking the weather on Google. It's transforming businesses...
Is print dead? Well, the rise of digital media and technology has certainly transformed the way we consume news. We no longer need to wait for the morning paper to find out what’s happening in the world. Thanks to the likes of social media, YouTube, and news aggregators from tech behemoths...
So why is online reputation management so important? Think about it. What’s the first thing you do before meeting a potential employee, supplier, or business associate? Google them? Check out their LinkedIn profile? Scrutinise their Facebook, Twitter and Insta accounts? The likelihood is you do all...
Why is broadcast PR activity so important? Well, nothing beats the thrill of getting your brand on TV or radio. Whether it’s a national radio station or a prime time news show, having your story shared by a leading broadcaster to an audience of millions...
