All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
So, what is fake news exactly? Propaganda, clickbait, deepfakes, fabrication, disinformation and misinformation can all be called fake news. The Cambridge Dictionary defines it as ‘false stories that appear to be news, spread on the internet or using other media’. Jan-Werner Mueller said in a recent Project...
Let's talk about issues management in public relations for a moment. When I talk about this to my clients, there’s a good definition of issues management in public relations I always share, which is: “The monitoring or scanning of the organisational environment in order to identify...
I'm often asked: what is a media list? So picture the scene. You’ve spent hours perfecting your pitch and polishing up your media kit. After one final scan for erroneous typos, you fire off it off and wait for the influx of calls from curious journalists. But...
Crisis management is something every organisation should think about. But what constitutes a PR crisis? I always say it’s when you or your business receives negative or damaging publicity. Or you’re being bombarded with a whole host of unwanted social media mentions. Of course, not every...
Think PR insurance is an unnecessary expense? Think again. As per Cornerstone Insurance, it’s a ‘cornerstone’ of risk management. And, as former Goldman Sachs President and COO Gary Cohn once said, ‘if you don't invest in risk management, it doesn't matter what business you're in, it's...
How do you measure PR campaign success? It’s a question that PR pros have debated for as long as I’ve been in the business. And the jury’s still out. Comms expert Adam Malik says its ‘notoriously tricky’. And PR bod Mark Pinsent calls it an ‘unsolvable conundrum’....
Let’s talk Elon Musk PR. Love him or loathe him, there’s no denying that Elon Musk is one of the most successful entrepreneurs of his generation. The visionary tech tycoon has built a multibillion-dollar fortune running companies that make electric cars, brain computers, tunnels, and rocket ships....
One of the questions I’m often asked is: What types of PR are there? The answer, of course, is there are many. So here’s my quick and easy guide to the different types of PR you can take advantage of to raise your profile, boost...
Let’s look at the popularity of audio as a medium. ‘We really are living in the glory days for audio. Not since the advent of the Walkman have we seen the same kind of exponential increase in personal audio consumption.’ Peter Charlton, the CEO of entertainment...
So let's answer the question, what is a press kit? And what should be included in it. If you’ve nailed your pitch and grabbed the attention of a journalist, kudos to you. Considering many journalists working on the national press receive 500 story pitches a day...
