All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
Think of women in PR and the likes of SATC’s Samantha Jones or Ab Fab’s s Eddie Monsoon spring to mind, wafting through glamorous events clutching a glass of champagne. But if you’re a woman in public relations you already know that it’s often hard...
For any seasoned networker, meeting new people is pretty unremarkable territory. You’ll be introduced, exchange a few pleasantries, and assuming there’s no reason to connect on a professional level there and then, there’s every chance you’ll forget them – and it’s entirely possible they’ll forget...
These days Instagram isn’t just for puppy pictures and filtered selfies of pouty, prosecco-drinking ladies. Nope. It’s now one of the largest social media platforms going, right behind Facebook and YouTube in terms of popularity. What started as a fun photo-sharing playground has grown into...
This June was surprisingly a mixed bag weather-wise, but that didn’t stop big brands and their marketing teams from pulling some sizzling PR moves. From embarrassing plastic bags to vintage adverts, here are our favourites from the month of June. Canadian plastic-shaming East West Market, a Vancouver-based...
When it comes to PR activity, there are few places in the world quite as happening as our bustling capital. In fact, Ab Fab’s Edina Monsoon summed up the cruxes of PR best: “I PR things! People. Places. Concepts.” Three things London has in excellent supply....
May’s departure might have snagged most of May’s headlines, but the month wasn’t without its PR surprises. From burger bitchiness to a flower-filled train, here’s our round-up of last month’s best PR moments. Don’t forget your anti-histamines. Tinder teasing turned on its head by ASOS We all...
Within this last 12 months, we’ve seen personal PR crises aplenty on social media, from Danny Baker’s “allegedly” racist tweet to Uber’s use of a slur when dealing with a customer’s complaint. And let’s not forget Elon Musk’s mouth running away with him at every...
From glossy social media campaigns to showy publicity stunts, every brand and celebrity these days knows the importance of a rock solid PR plan. Well, the successful ones do anyway. Surprisingly though, it’s often the savvy entrepreneurs who overlook the power a proper PR campaign...
Imagine if a huge chunk of your target market or audience could be reached in one fell swoop – wouldn’t that make life easier? Well, YouTube is possibly the closest you’ll get to that right now. These days eight out of ten 18-49 year-olds are...
When two brands work together, great things can happen. Look no further than Red Bull and GoPro. Over the years, GoPro has provided the tools to capture the excitement of extreme sports events such as races, stunts and sports. And Red Bull has provided the...
