All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
Even though the public relations industry is changing fast, some things never change. And that includes the need to write a kick-ass press release. The humble press release has been a key component in the marketers’ toolbox for years. And with good reason. If it’s well...
When people discover I work as a PR pro, they often respond with, ‘oh, you’ve got a great job. You write press releases all day and go for long, boozy lunches, right?’ Wrong. While I do write news releases and meet the occasional client, my...
“Guest blogging is a great way to get exposure.” “Guest blogging is too much effort for not much reward.” “Guest blogging is dead.” We’ve certainly heard all sides of the argument in the past 12 months. But the fact is, guest blogging is still a good way to...
Beauty brand Dove found itself in hot water this last week after running what many people saw as a racist ad on Facebook.The 3-second video, which ran on Friday 6th and has since been withdrawn‚ showed a looping image of an African-American woman removing her brown...
From Old Mout Cider’s crusade to save the kiwi, to the world’s biggest QR code made of trees: September was an interesting month for worldwide PR campaigns. Here are three of our favourites: The Really Wild Show and Old Mout Cider team up to save the...
As a public relations expert, I’ll let you in on a little secret: you can do your own PR. But. And there’s a big but. I can also give you a whole bunch of reasons why you shouldn’t. The main one being that you’re not an...
From miracle sleep cream to flying pigs, August was a busy month for innovative PR campaigns. Here’s a look at three of my favourites: Lush lullaby lotion High-street cosmetics and bath/body supplies retailer Lush achieved some great PR coverage, after a mum from Essex appeared on the...
If you’ve watched the news or picked up a newspaper in the last couple of months, you’ll be familiar with the tragic story of 11-month old Charlie Gard. The tot, who died on July 29, was born with a rare genetic disease, mitochondrial DNA depletion...
When you're thinking about investing in a product or service, what's the first thing you do? You probably ask your friends whether they've tried it, and if they have, whether they’d recommend it. You also probably do online research to see what others are saying about said product...
You can’t have failed to notice that the world has gone emoji mad over the past few years. Over five billion of the digital icons are sent every day on Messenger, which is an awful lot of see-no-evil monkeys and aubergines. They’re also emblazoned on...
