All the latest news, events and industry insight from PR Superstar’s monthly PR agency blog.
In two months’ time, Rio de Janeiro is set to become the first South American city to host the Summer Olympics. By now, the ‘Road to Rio’ publicity machine should be in full swing, generating buzz and excitement for the Games that begin on August 5th. But the...
Lots of brands send influential bloggers free gifts in the hope of bagging a good review and a product link back to their sites. And it’s not surprising seeing as a single mention or a link from a popular blogger can transform a brand overnight. Take...
According to research recently published in The Daily Telegraph, the human attention span has dropped to a feeble 8 seconds in 2016, down from 12 seconds in 2000. And it seems our smartphones are to blame. Even the humble goldfish’s attention span, the butt of...
One thing’s for sure: the junior doctor’s strike has caught the attention of the media, press, politicians and pretty much everyone else in the country. In case you’ve been hiding under a rock for the past few months and have somehow missed it, here’s the...
As in the world of fashion, the world of interior design is fickle and fast moving. What’s de rigueur for interiors one season can be old hat the next - remember flock wallpaper? Trends come and go, so you need to move with the times. Are...
Nothing beats the thrill of seeing your brand on TV. Having your story told by a leading broadcaster, to an audience of millions, is guaranteed to get you buzzing. Broadcast PR coverage is a powerful tool for driving awareness and behaviour change. So when opportunities...
As a creative agency, you spend your days crafting compelling TV, press and digital campaigns that get outstanding results for your clients. But when was the last time you blew your own trumpet? You may have an impressive portfolio of work online, but it's always...
So you’ve decided to invest in PR - a wise choice! But who should you hire - an agency or a freelancer? The reality is both have their merits and the decision will ultimately come down to your objectives and the services you need to...
It’s been a turbulent few years for the aviation industry. There are questions over air travel security, ongoing debates about an additional runway at Heathrow, and general consumer dissatisfaction about flight delays. Add in poor customer service and you have an industry in desperate need...
The world of fast-moving consumer goods is – well – fast-moving. And the last ten years have seen the retail landscape transform completely. Shoppers no longer walk into a shop and buy what’s on offer at face value. Instead they spend hours scouring the internet...
